If your brand ships packages to customers, then you probably use some kind of space filler or cushioning to keep those products safe in transit.

Of course, if you go the extra mile, that void filler does more than just protect the contents of the package. Custom printed tissue paper can have an enormous impact on your customer's overall experience.

Think about the presents that you've received over the years. For your birthday, Christmas, anniversary, or just because, most of those gifts were swathed in tissue paper. Crisp and brightly colored, tissue paper provides an additional level of excitement to the already pleasant experience of receiving a gift.

With online shopping, it's possible for people to conjure this experience for themselves whenever they want to. However, the owner of an online store is facing a unique set of challenges.

That's because their customers don't have the opportunity to enjoy a face-to-face interaction with them. Without an in-store experience, the customer does not have the chance to be immersed in your brand's energy, colors, scents, and overall vibe. It's also impossible for your customers to interact with your products in person until they have already purchased them.

Consider that the online shopper probably has numerous search tabs open on their Internet browser at once. They are on the hunt for something, and chances are good that more than one online retailer provides it.

What can you do as the owner of an online brand to capture that customer's attention?

The smartest thing you can do is to create a customer experience that ties directly into the client's emotions. You can do this by knowing your brand's identity and incorporating those values into every element of your product packaging.

This will undoubtedly make your customers excited to see a package from your brand sitting on their porch. That's because their emotional response will cut through all of the static and distractions of modern life. Creating an excellent customer experience will make an indelible imprint on your customers' minds.

It might seem like it would be difficult to evoke such a response, but it doesn't have to be. If you pay attention to a few small details, each of the packages that your customers receive from your company will have them as excited as if it were Christmas morning.

Pretty Tissue Paper … and Something More

Tissue paper serves more than one purpose. A well-designed paper looks great. It also protects your products, but this doesn't go quite far enough.

Always remember that the packaging you choose is the final touchpoint between your brand and a new customer. The better designed your packaging is, the better it tells your story and highlights your values right up until the last possible moment. Using branded tissue paper is delicate yet powerful as it adds a decidedly luxurious touch to those last moments of contact.

Add Depth to Your Brand's Message with Custom Tissue Paper

Why does someone buy from your brand? Chances are good that there are numerous reasons, but the overall theme is that they are buying the story of your brand.

Imagine how one of your customers feels as they peel back each layer of packaging. That final touch of custom tissue paper gets right to the heart of your brand's selling proposition.

Keep in mind that you are not only selling products. You also are selling a lifestyle and emotions that are within reach thanks to your products. Any custom element, such as branded tissue paper, demonstrates how well you know your customers and the feelings and lifestyle that they hope to attain. It is these apparently small details that point out the differences between you and your competition.

Accordingly, branded tissue paper adds dimension and depth to the customer's experience. This depth will be recognized and remembered by the customer because you made an effort to personalize the experience.

A Purchase Heightens Emotions

Buying something new releases a pleasing torrent of emotions for consumers. It's a bit like riding a roller coaster with all of the excitement and the ups and downs. Just before they jump off that ride, you want to make certain that your brand makes a lasting impact on their emotions.

Here's a look at the online buying process, viewed through the lens of emotion.

1. Anticipation: Your customer can't wait to receive their package. They check the delivery status every half hour or so.
2. Excitement: The package finally is dropped off at the front door. The excitement reaches a fever pitch the second the customer sees that box or envelope.
3. Joy: Simply slicing through the sealing tape gives them butterflies. Imagine how they'll feel when they see your custom tissue paper.
4. Satisfaction: The long-anticipated new product is sitting on the kitchen table. The customer snaps a few pictures and then takes the packaging out to the recycle bin. They can't resist a last look at the custom packaging, including the tissue paper. Their purchase brought them satisfaction and delight.

In a perfect world, all brands strive to complete all of the emotional steps of this process. In reality, most brands fall short. You definitely don't want to be one of them.

Add Value with Branded Tissue Paper

Did you know that simply including a single sheet of branded tissue paper makes your company and its products seem more valuable to your customers?

It's true. In one study, researchers concluded that products that arrived wrapped in custom tissue paper appeared 24 percent more valuable than those that arrived with nondescript tissue paper.

Adding custom tissue paper to your packages is so easy, and it's not very expensive. Why not check out the exciting variety of tissue paper that is available at Mid-Atlantic Packaging?

Enhance Perception of Your Products and Your Brand

Do you want your products and brand to have an upscale aesthetic? If so, then one of the most critical things you can do is to create custom product packaging.

In a survey, 68 percent of responding consumers reported that custom packaging makes a brand feel upscale. The same survey found that 44 percent of consumers felt that exceptional packaging made premium pricing worthwhile.

When you enhance the perception of your products and your brand, you have a demonstrable incentive to raise your prices. Your profit margins will improve, and the vast majority of your customers won't even blink because they perceive the inherent value of your brand.

Custom packaging induces the customer to remember exactly how they felt when they opened the package you sent them. Accordingly, they learn to associate your brand with joy, excitement, and luxury. These are the small touches that cause consumers to remember the positive experience they had with your brand.

When custom packaging is executed with supreme care, the price point becomes virtually a non-issue. Loyal customers are willing to pay the price you set because they know that your brand cares about their experience.

Generate Word of Mouth

Did you know that using branded tissue paper is a wonderful way to build word-of-mouth publicity? That's because customers who make purchases online say that they are most likely to share their experience with an online brand when the delivery features custom tissue paper.

If that tissue paper is distinctive, inventive, and creative enough, many consumers will snap a picture of it and put it all over their social media feeds. That's the kind of viral advertising that can't be bought.

Adding even more incentive is the fact that customers are more likely to re-order from you and recommend your brand to a friend when you wrap your products in custom tissue paper.

It's hard to imagine that such a simple and inexpensive element can do so much for your business, but it's absolutely true.

Affordable and Lightweight

The costs of shipping can be difficult for an online business to bear, especially if you are new and struggling for survival.

Accordingly, it generally is in your best interests to keep your packages as lightweight as possible. You are probably always seeking the appropriate balance between, branding, weight, and price.

Here is the good news about branded tissue paper:

• It takes up almost no space in your boxes or envelopes
• Using it won't force you to buy larger boxes
• It's as light as a feather
• It's cost-effective and efficient to use

This means that not only will your customers love your custom tissue paper but also it's exceptionally easy to make it a part of your overall packaging plan.

Effective Printing on Custom Tissue Paper

Adding tissue paper to your packages is easy, but making certain that the tissue paper is high-quality is a bit more complicated. After all, if you make some wrong choices, your branded tissue paper could seem cheap or cheesy.

That's definitely not the effect that you're going for, so it's essential to develop a solid design plan.

That begins with identifying your target audience and what they expect from your brand. Make sure that your brand's story is relevant to your clientele. What brand elements are likely to attract them to your brand? Custom printed tissue paper magnifies these elements.

Next, it's time to consider the story that's told by your packaging. Think about how your brand helps customers to get from where they are now to where they aspire to be. Reflect as well on how you want customers to feel when they open a package from you. Will printed tissue paper enhance the overall experience?

Now is your opportunity to put your brand's logo front and center. That logo is a massive part of your brand's identity, and it simply makes sense to highlight it in your tissue paper. Remember that the more visible your logo is, the more memorable it will be for customers.

While your logo takes center stage, it is just as crucial to think about adding background patterns. These can be quite subtle to make them more stylish, understated, and elegant. Consider as well the role that empty space plays. Sometimes, less is more.

Be sure to experiment with colors before finalizing the design for your custom-printed tissue paper. If your brand has chosen one or two colors that are repeated in the logo, your website, and elsewhere, you may want to use these in your tissue paper. On the other hand, this may be an opportunity to experiment with something new and exciting. 

Do You Have Questions?

If you are excited by the prospect of designing custom-printed tissue paper for your brand, then it's time to request a quote from Mid-Atlantic Packaging.

Let our experienced packaging professionals give you all the possibilities as far as customization, color choices, size options, and lead times. Getting branded tissue paper is just a few clicks or a phone call away.