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Your bag is a fusion of style and function–a way for your customer to easily carry their purchase and show it off. But have you ever given the handle of your bag much thought? Just as the exterior of your bag communicates your brand’s purpose, values, and aesthetic, the handle does just as much work with the added bonus of its tactile effect on your customers: Does it feel good in their hands?

With comfort, cost, and looks to consider, we’ll help you choose the one that’s right for you by exploring the four common types of bag handles, weigh the pros and cons of each, and identify the types of businesses that gravitate to each one.

Twisted Paper Handles

Twisted paper handle shopping bags are a versatile and cost-effective option used by businesses across a wide range of industries. Their handles are made from strips of paper that are twined together, then glued to the interior of the bag. Their rigid, upright structure makes them easy to grab and go. 

Advantages:

• Eco-Friendly: Fully recyclable and often made from renewable or recycled materials, you can feel good about your impact on the environment (and your customers will know you care, too).
  
• Budget-Friendly: More affordable compared to other handle types.
• Sturdy: Despite being made from paper, the twisted construction makes these handles strong enough for light to medium-weight items.

Limitations:

• Weight Capacity: While they are strong, they can tear if overloaded or exposed to moisture.
• Aesthetic: May lack the premium feel of rope or twill handles.

Where You’ll See Them:

• Retail Stores: Apparel and gift shops, toy stores
• Grocers: Delis, bakeries, farmers’ markets, specialty food stores
• Takeout Service: Restaurants, bakeries, and cafés
• Small and Local Businesses: Artisan shops, independent bookstores, florists 

Find Twisted Paper Handles on these bags:

Die Cut Handles 

Bags with die cut handles are a sleek, functional, and often minimalist packaging option. These bags are defined by their handles, which are cut directly into the material of the bag, creating an integrated and seamless look. Bags with this type of handle can be made with paper, plastic, or non-woven fabric.

Advantages:

• Cost-Effective: Since the handle is part of the bag, there’s no need for additional materials, which can lower production costs.
• Space-Efficient: Lays flat when stored, saving space during transportation or storage
• Sleek Appearance: These handles give bags a modern look.

Limitations:

• Less Comfortable: Depending on the thickness of the material, they can sometimes dig into your hand when carrying heavier loads.

Where You’ll See Them:

• Takeout Service: Restaurants, bakeries, and cafés
• Promotions: Trade shows, conferences, giveaways
• Retail Stores: Apparel, accessories, small goods

Find Die Cut Handles on these bags:

High Density Plastic Merchandise Bags	Die Cut Paper Bags	Frosted Merchandise Bags

Rope Handles

Here’s where high-end packaging enhances the customer experience. Commonly associated with luxury brands, rope handles elevate the look of a bag and, by extension, the perception of your business. Rope handles are typically thicker and more durable than other handle options, and can provide a rustic, nautical or upscale feel.

Advantages:

• Premium Appeal: One of the most stylish options available, it’s a feature that both current and prospective customers will notice.
• Comfortable to Carry: Typically made of cotton or polypropylene, rope handles are soft to the touch and gentle on hands.
• Strong and Durable: Rope handles can handle heavier loads, making them ideal for carrying larger items.

Limitations:

• Premium Pricing: Rope handles are generally more expensive than alternatives like twisted paper or die-cut handles due to the materials and manufacturing involved.
• Bulkiness: Rope handles don’t fold as flat as twisted paper or die-cut handles, making the bags bulkier to store and ship
• Environmental Obstacle: Even with natural materials like cotton, the handle must be separated from the bag before recycling.

Where You’ll See Them:

• Luxury Retail Brands: Jewelers, designer boutiques, and cosmetic brands
• High–End Hospitality: Hotels, resorts, boutique gift shops, spas, and salons
• Events and Corporate Gifting: Weddings, product launches, premium goodies bags

Find Rope Handles on these bags:

Twill Handles

Offering a sophisticated and sturdy alternative, twill handles are especially popular among upscale and boutique brands looking for a touch of elegance in their packaging. Twill handles are made from woven fabric, often cotton or polyester, and can be knotted, glued, or stitched onto the bag. This type of handle is common in reusable shopping bags.

Advantages:

• Premium Look: The distinct diagonal weave gives an elegant, high-end appearance.
• Comfortable to Carry: The flat, smooth texture of the material feels comfortable, even when the bag is full.
• Durable: Twill handles are strong and can support heavier loads compared to twisted paper.

Limitations:

• Wrinkles: Like any fabric, wrinkles or creases can appear if not properly stored or after heavy use.
• Environmental Obstacle: Even with natural materials like cotton, the handle must be separated from the bag before recycling.

Where You’ll See Them:

• Home and Lifestyle Brands: Home decor stores, interior design studios, boutiques
• Gourmet Food and Beverage: Bakeries, wineries, tea shops
• Gift and Specialty Shops: Artisan stores, stationery and craft stores 

Twill Handles are available in 15 different colors: 

Each type of bag handle has its own strengths and weaknesses, making them suitable for different purposes and styles. When choosing a handle, consider the type of bag you’re creating, how much weight it will carry, and the overall look you want to achieve. By understanding these options, you’ll be better equipped to select a bag that meets your customers’ needs while making a great impression!

If you're ready to get started or have more questions, we can help!