According to a recent conference by the Contract Packaging Association, 64% of shoppers will buy a product off the shelf without ever having heard of it and without conducting any prior research at home. Why? Simple: because the packaging caught their eye. If you’re a frequent reader of our blog, you probably already know how much of an influence packaging can have on your customer bas …

Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you. If you’ve been on the fence about whether or not investing marketing dollars toward your pac …

Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you. If you’ve been on the fence about whether or not investing marketing dollars toward your pac …

You’ve spent the last few months designing your store’s business cards, dreaming up the perfect logo, combing the country to find the best products, and creating a killer storefront. You’ve even planned a giant grand opening event to help create buzz around your store’s launch, and you’re furiously sending out reminders across social media. You might think you’v …