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Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making.Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace.What about when you’re driving and you see a red stop sign or a do not enter sign? Did the red sign give you a feeling of trepidation or a warning of …

The packaging industry in the U.S. alone is a $180 billion enterprise, and it’s growing rapidly due to the increased reliance on e-commerce and at-home delivery during the recent COVID crisis. And, even after the pandemic is over, most experts predict that consumers have grown so accustomed to ordering online that e-business will continue to usurp in-person retail buying.What does this trend mean …

Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out of the box. While some traditional marketing ideas are important to embrace, you’ll need to implement some unique marketing strategi …

For those who are new to the world of business, packaging costs are an oft-overlooked matter. Because the packaging is extraneous to the product itself, it is usually thrown away by the customer. In spite of this fact, product packaging is still an important part of your overall strategy. Here are just a few of the reasons that product packaging is so important: Provides a much longer shelf lifeP …