I was talking with some friends a while back. One of them was lamenting over the idea of starting to exercise again, he works at his computer all day (as many of us do) and really the only exercise he gets is walking from the car to the office and back at the end of the day. His complaint was that he was so out of shape the idea of starting an exercise routine was overwhelming. Another friend chim …

It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a …

A well lit and presented display has the power to both increase foot traffic and drive sales, while creating a professional image for your shop. Getting the basics right is crucial to your business’s health, especially in the competitive retail industry.Increase Walk-In Traffic, With Effective Window DisplaysReduce ClutterResist the temptation to cram a window display with an overabundance of merc …

On the first day of August 2021, television news media outlets ran retrospective segments related to the 40th anniversary of MTV, a cable network that is perhaps more iconic than HBO. Whether you grew up with MTV when it still played music videos or when it switched to a slew of reality television programming, chances are that you are familiar with the channel’s unmistakable logo, which has always …