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Product packaging is part of the product. Brands should consider package development an essential part of product development due to the fact that packaging profoundly influences the way consumers interact with products. Let’s take a look at a big survey from 2018 highlighting current consumer attitudes regarding packaging:74 percent of American consumers say that the design of a product’s packagi …

Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products. Among the most common packaging printing options, today are: Lithography Flexography Digital and Inkjet printing Rotogravure Silkscreen How …

Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a …

If you need to ship your products, then you need to know about corrugated boxes.These sturdy cartons are the number one choice for shipping around the world. When you need to make certain that your goods will arrive at their destination safe and unharmed, then corrugated boxes are nearly always the way to go.What makes corrugated boxes such a great choice? They are:SturdyStrong enough to handle he …