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The first rule of product packaging 101 is learning the difference between packaging and packing. No, they aren’t interchangeable. However, these two “cousins” of the commerce world are linked in important ways. It’s understandable that brand managers often get these two important components of product presentation confused. However, knowing the key differences can actually help brand managers to …

Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once all of the other packaging decisions have been finalized. Which one is the best option?There’s actually a lot to consider when making the ch …

Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves priority in a packaging conversation because it’s the step that turns packaging from a concept to a consumer-ready reality. How it’s done will ultimately imp …

Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully and creates an impression with customers doesn’t have to be challenging. In fact, there are two quick “hacks” for making elite packagi …