Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves priority in a packaging conversation because it’s the step that turns packaging from a concept to a consumer-ready reality. How it’s done will ultimately imp …

Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully and creates an impression with customers doesn’t have to be challenging. In fact, there are two quick “hacks” for making elite packagi …

Absolutely Everything You Need to Know to About Flexography to Make an Informed Decision on Your Printing JobBackgroundSo much in our lives we simply take for granted. For example, when you bring home a shopping bag from a department store it may be imprinted with messages and designs. The paper, plastic, or Styrofoam coffee cup we casually buy at a convenience store carries a brand name, colorful …

When you work with Mid-Atlantic Packaging to create custom bags and boxes for your brand, you’ll quickly discover that you have many options from which to choose.For instance, you’ll need to decide which printing technique makes the most sense for your packaging. Our packaging design experts can provide useful guidance for your specific situation. In the meantime, let’s explore offset printing, an …