Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a …

If you need to ship your products, then you need to know about corrugated boxes.These sturdy cartons are the number one choice for shipping around the world. When you need to make certain that your goods will arrive at their destination safe and unharmed, then corrugated boxes are nearly always the way to go.What makes corrugated boxes such a great choice? They are:SturdyStrong enough to handle he …

Too many companies don’t put enough thought into their packaging. As long as the packaging protects the product within, they figure it’s good enough.In some ways, they are right. The primary function of any packaging is to protect the contents. However, packaging can do so much more, and it’s a mistake not to give packaging your full consideration.As an example, structural packaging is an enormous …

What’s the best way to fully incorporate your company’s brand identity into every product you sell? Well, there’s a lot more to the process than just slapping the corporate logo and name on packages. In fact, your organization’s choices of package design, size, materials, and other factors play a huge role in conveying the proper message to consumers who see, touch, or otherwise encounter …