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How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way your target customer identifies with your product. The truth is that the apparel market is a highly competitive space. You’re …

The coronavirus pandemic has changed many aspects of our daily lives, but it has also introduced a few curve balls to the way we conduct business. Online shopping was already gaining traction before the initial COVID-19 outbreaks resulted in global mandates to shelter in place and practice social distancing. The year 2020 will always be remembered as a time when e-commerce really broke out; it did …

The business of buying and selling through the mail has never been bigger. As such, a lot of companies are starting to gear their policies toward this sector of the market. You may have noticed that a lot of companies use custom-printed packing tape on their boxes, and you may have considered the use of such tape for your own business needs. This might seem like an unnecessary expense, but ther …

Is custom packaging worth it for startup brands? Startups always have cost in mind when making decisions. They also have value in mind. That’s why custom packaging is such an interesting topic for startups. These are the four questions every startup needs to ask about packaging:What message do we want our packaging to send?What are our customers expecting when they hold our product for the first t …