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Have you ever stopped to think about how the quality of packaging paper affects your company’s sales? Choosing the appropriate paper grade is more important than most business owners suspect. That’s because the grade, weight, and overall feel of the paper in the consumer’s hands plays a key role in marketing success. Likewise, sometimes a higher grade or weight is necessary simply to protect items …

Do you use packaging inserts to build customer loyalty, enhance your brand, and add to your total sales? If you don’t, then it’s time to consider adding these simple card-like pieces of written or printed literature to every e-commerce product you send out to customers.Product inserts are a simple way to boost sales, build customer loyalty, deliver important information, promote special offers, an …

When you set out to find a packaging material supplier, there are plenty of questions to ask. That’s because the task is much like looking for a long-term partner. Packaging suppliers usually work with their clients for many years and can be one of the most important components in a company’s growth and prosperity.That’s because packaging is something that’s always with you, as long as you’re in b …

Is your company spending too much on packaging? If you’re like the vast majority of retailers out there, both e-commerce and brick-and-mortar, chances are your cost-of-goods-sold is overstocked with packaging expenses.Here’s why. In general, companies spend too much money on packaging, not too little. That’s because it’s just too easy to use a cardboard box when a more carefully designed wrapping …