J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with custom labels are in vogue at independent retail shops.However, while more shops …

It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a …

Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend… Packaging… Packaging says a lot about your company: Commitment to detail Customer servi …

According to the 2016 WestRock Packaging Matters study, only 11% of customers are totally satisfied with the packaging of the products they’re buying. This means that a potential 89% of your customers may not be that into you…or, they’re just not that into your packaging.While this says a lot about just how many businesses are completely underestimating how much fabulous packaging can influence ov …