The Power of Blue in Small Business Branding
Posted by Julie Rotuno on 1st Aug 2022
When you think about the world around you, what comes to mind? Is it the imagery that makes up your everyday encounters? What about the colors associated with your small business? You likely encounter them daily, making it important to select the right color scheme to represent you and your products and services.This short guide helps explain what makes blue the ideal color to include in your smal
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Revamping Your Packaging for the Holidays
Posted by Julie Rotuno on 25th Jul 2022
The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This
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Guide to Taking a Great Packaging Photo
Posted by Julie Rotuno on 14th Jul 2022
If you are an entrepreneur with a new brand that you're trying to get off the ground, then you're probably busy on a 24/7 basis. With so much to do, it can seem counterintuitive to slow down for an afternoon to capture some great photographs of your products and their packaging.You might be wondering why in the world these photographs might be critical to your success. That is probably particularl
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How Illustrations Can Help Your Packaging Design
Posted by Julie Rotuno on 14th Jul 2022
As a consumer, what do you think it is that most attracts your attention to products on the shelf?Chances are good that "packaging design" instantly popped into your mind. Although some entrepreneurs find it surprising, well-designed packaging actually can tip the scales in their favor. Those who treat packaging as an afterthought or as merely a utilitarian matter definitely are missing out on val
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