How much thought have you put into the packaging for your products? If your answer is: “Not much,” then you may be missing out on a critical opportunity.In fact, many entrepreneurs refer to their packaging as a “silent seller.” Your company’s packaging is a marketing technique that keeps communicating with your customers long after they purchased your product, especially if they made their order o …

Have you been wondering whether to print your own labels or team up with a professional printing service to print them for you? It’s a question almost every entrepreneur asks at one time or another, and there’s a good reason to ask it. It can seem easy enough to just use your own in-house equipment and paper to create labels, especially during the first few months of operation when sales might be …

Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi …

A recent study by the Contract Packaging Association tells us that, among big-spending clients, eco-friendly packaging is the “most highly regarded” type of packaging out there. That same study also states that an astounding 86% of shoppers want companies to increase package recycling.The Lesson If you haven’t taken sustainability into consideration when evaluating your packaging, now mi …