No matter the person, the holiday, or the season, just about everyone loves candy. 2016 is officially over, but our trusty calendar reminds us that the next all-important holiday season is in full swing – Valentine’s Day is a mere few weeks away, and Easter will be here before we know it – it’s time to start planning how your business is going to handle – no, dominate …

eBay is easily one of the most popular online commerce sites in the world. For a long time, it was the world’s most popular e-commerce site. To this day, it remains one of the biggest names in this market. As such, there is more reason than ever to get in on this growing segment of the economy. For those who may not be familiar with packing and shipping on eBay, we present this handy guide t …

Brands are inserting brand flair using custom packaging inserts. Think this little touch isn’t worth the investment? Consider customer expectations. Big gestures from big-box e-commerce stores, niche subscription boxes, and bespoke shipping from online retailers have left customers with some sky-high expectations regarding what should be arriving at their doors. When ordering from a new bran …

Updated packaging is the tent pole of a brand makeover. New packaging creates an opportunity to fix all of the things that didn’t work. It can also reintroduce customers to a brand using a new value angle. Of course, brand managers face lots of pressure to make the most of an update. Take a look at what to avoid, what to embrace, and what definitely needs to be on your “must-have&rdquo …