Smart florists know that Valentine’s Day in the flower industry means one thing: everything’s coming up roses for the next few weeks! In fact, according to data gathered by The Retail Advertising and Marketing Association, flowers make up more than 34% of all the gifts purchased during the Valentine’s Day season, coming in only after cards and chocolates as the most popular gifts to gi …

How do you go big with e-commerce packaging when you don’t necessarily have a big budget? The answer isn’t as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy for product fulfillment. What are the elements of good e-commerce packaging that digital brands need to know about? Take a look at six shipping t …

We’ve all heard that famous grocery store question, “Paper or plastic?” But what do you choose when it’s not your groceries, but the items in your store, that are going into a bag? Let’s evaluate the differences between paper and plastic bags to determine which is the best option for your business. Choosing Between Paper or Plastic Shopping Bags Paper Custom Shopping Bags You prob …

To create beautiful packaging your business story must be woven into the design. Your company is unique, and any product packaging should reflect that to current and potential customers. Therefore, packaging should reflect a personality. The challenge is, how do you accomplish this in an interesting way? Fortunately, it’s much easier than you think. It can be achieved very inexpensively, …