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Retail packaging, especially bags that are durable enough to be reused by your loyal customers, are much more than just great advertising. They communicate to your shoppers that you care enough about your merchandise to go above and beyond. But how do you know which type, style, and branding strategy is right for your store? We’re letting you in on our 4 simple steps to picking out the pe …

Smart brands never overlook the importance of typography in packaging design. While many people think of typography as an afterthought, the reality is that this detail should be seen as a “finishing touch” that’s considered from the first step. The typography used on packaging is the direct line that brands use to communicate their messaging to their customers. How should brands be utilizing topog …

Businesses large and small spend upwards of $150 billion per year on packaging, and that massive total still only accounts for about seven percent of a product’s price. Even so, it’s a lot of money and no matter how big your organization is or what kinds of things it markets, packaging can literally make or break your bottom line. As many entrepreneurs discover every day, an ill-fitting, …

Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri …