Packaging is Just as Important as the Product!
Posted by Julie Rotuno on 14th Jun 2022
As a business, creating a good product is only half the battle. You also have to package it in a way that’s appealing to your target audience. Research has shown time and again that packaging affects purchasing decisions and how consumers feel about what you’re selling.
If you’ve made a sale online, you have to be conscious of how to package products for delivery. That means thinki
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Kraft Paper and Why It’s So Popular
Posted by Julie Rotuno on 14th Jun 2022
Business owners across the country are increasingly interested in making eco-friendly choices. One of these choices is to opt for kraft paper packaging?
Have you heard of kraft paper? Maybe not, but you’ve definitely seen it being used by some of the trendier retailers around town. Why are so many companies choosing kraft paper? Is it a good choice for your brand?
Read on to learn m
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How To Ship Fragile Items Safely
Posted by Julie Rotuno on 14th Jun 2022
Whether buying or selling, doing business through the mail has always had its risks. These risks are all the larger when fragile items are involved. If you are new to this whole thing, and you would like to know a little bit more about how to ship fragile items safely, then this article is for you.
Here is the only problem: Shipping protection varies by the item, and it varies a lot. Stil
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How to Choose the Right Custom Shopping Bag for Your Business
Posted by Julie Rotuno on 14th Jun 2022
Once you’ve decided to order custom shopping bags for your business, you’ll likely have more than a few questions about which bags you should choose, how they should look, and how they can help take your store to the next level. The truth is, customized shopping bags are a great way to spread the word about your business, and should be seen as an integral part of your marketing plan! In fact, a
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How to Choose the Perfect Retail Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Retail packaging, especially bags that are durable enough to be reused by your loyal customers, are much more than just great advertising. They communicate to your shoppers that you care enough about your merchandise to go above and beyond.
But how do you know which type, style, and branding strategy is right for your store? We’re letting you in on our 4 simple steps to picking out the pe
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Typography in Packaging
Posted by Julie Rotuno on 14th Jun 2022
Smart brands never overlook the importance of typography in packaging design. While many people think of typography as an afterthought, the reality is that this detail should be seen as a “finishing touch” that’s considered from the first step. The typography used on packaging is the direct line that brands use to communicate their messaging to their customers. How should brands be utilizing topog
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Concerns Of E-Commerce Packaging In 2021
Posted by Julie Rotuno on 14th Jun 2022
Businesses large and small spend upwards of $150 billion per year on packaging, and that massive total still only accounts for about seven percent of a product’s price. Even so, it’s a lot of money and no matter how big your organization is or what kinds of things it markets, packaging can literally make or break your bottom line.
As many entrepreneurs discover every day, an ill-fitting,
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Why Mailer Boxes Are Dominating The Industry
Posted by Julie Rotuno on 14th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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5 Ways Custom Shopping Bags Can Increase Your Bottom Line
Posted by Julie Rotuno on 14th Jun 2022
Are you looking for ways to get into the black this quarter? Are your profits growing, but at a rate that’s not quite up to speed? Sure, big changes, like opening an online store, increasing your hours, or hosting in-store events can help you turn a bigger profit, but what about the smaller details?
Believe it or not shopping bags are a proven way to increase your bottom line. How can tha
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Custom Packaging Tips for Online Brands
Posted by Julie Rotuno on 14th Jun 2022
How long does it take for a customer to form an opinion about a brand?According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds.If you have a company that exists only in the virtual world, meaning that you do not have brick-and-mortar locations that people can visit, it’s critical that you have an eye-catching and information-
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4 Things to Consider When Buying Retail Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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The Top 10 Reasons You Need to Use Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
The future is looking very corrugated. That’s because the time-tested corrugated box is still the top choice for brands all over the world. The current state of corrugated is convenient, cost-effective, and focused on quality. If you’re in the middle of working out some big packaging decisions, it’s time to review the big, bold benefits of corrugated boxes. Take a look at 10 reasons to stay the co
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Product Packaging Design: Things You Should Know
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is part of the product. Brands should consider package development an essential part of product development due to the fact that packaging profoundly influences the way consumers interact with products. Let’s take a look at a big survey from 2018 highlighting current consumer attitudes regarding packaging:74 percent of American consumers say that the design of a product’s packagi
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Printing on Custom Packaging: All About Color
Posted by Julie Rotuno on 14th Jun 2022
Why is color important in packaging? Color brings brands to life. For brands looking to create a lively identity that truly jumps out at customers, using color in packaging is essential. Using color in packaging is easier than most brand managers realize. While worries about cost and environmental factors cause many brands to shy away from adding color to packaging, there are ways to go bold witho
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Why Labels Are Perfect for Brand Messaging and Awareness
Posted by Julie Rotuno on 14th Jun 2022
If you look at the work that technology giant Google has applied to its various operating systems, you will notice that a certain design sensibility is shared across Android, Chrome OS, and the next-generation Fuchsia, which is still under development. This style, which is formally known as Google Material Design, has been around since 2014, and it aims to translate the visual appeal of real pa
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Top 5 Tips for Successful Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
There’s always room for improvement when it comes to packaging design. Getting this right and continuing this tradition can keep your business moving forward. Packing is important to customers. An industry was birthed from it, and you can find it in countless YouTube videos of people unboxing or unpacking products. Folks like to talk about product design and the experience of unpacking a produc
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What are the Different Types of Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products.
Among the most common packaging printing options, today are:
Lithography
Flexography
Digital and Inkjet printing
Rotogravure
Silkscreen
How
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How Packaging Structures Influence Consumer Behavior
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a
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Advantages of Pillow Boxes
Posted by Julie Rotuno on 14th Jun 2022
Have you ever thought of packaging your products in pillow boxes? This unique packaging option is gaining popularity thanks to its versatility and functionality.
If you’re not sure what a pillow box is, then you’ve come to the right place. At Mid-Atlantic Packaging, we specialize in all sorts of packaging for all kinds of products. Pillow boxes are merely one option among many. Contact us
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What Coating To Use For What Type of Packaging
Posted by Julie Rotuno on 14th Jun 2022
Today’s consumer is more sophisticated than ever before. When they buy something, they aren’t just shopping for a new product. They also are looking for an experience when unboxing said product.
It’s up to entrepreneurs to figure out how to provide that experience to customers. It’s not always easy, but the packaging that you choose can go a long way toward fashioning a one-of-a-kind mome
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Common Mistakes Made With Structural Packaging
Posted by Julie Rotuno on 14th Jun 2022
Too many companies don’t put enough thought into their packaging. As long as the packaging protects the product within, they figure it’s good enough.In some ways, they are right. The primary function of any packaging is to protect the contents. However, packaging can do so much more, and it’s a mistake not to give packaging your full consideration.As an example, structural packaging is an enormous
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Showcase your Apparel in Tailor-made Apparel Boxes
Posted by Julie Rotuno on 14th Jun 2022
If you are in the retail apparel industry, then you know how competitive it is. Those who want to stay in business must find ways to differentiate themselves from the crowd.This can be accomplished in many ways. It begins by selling eye-catching and original merchandise that is made with quality in mind. When people see your wares, it’s pretty easy for them to identify which retailer they came fro
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Ways to Design Gable Boxes in Unique and Attractive Ways
Posted by Julie Rotuno on 14th Jun 2022
If you really want to make your products stand out from the competition, then consider packaging them in gable boxes.No matter their color or design, gable boxes always look expensive, elegant and upscale. Customers love to open them because each one looks like a perfect gift. Packaging your products in gable boxes is a wonderful way to ensure that they always look special, and your customers will
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Tips for Creating Statement-Worthy Seasonal Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you are operating a business, then you probably already know how critical a bustling holiday season is. In fact, for some small businesses, it is the holiday season that can ensure the success of the entire year. The same can be said even for larger businesses that have been in operation for years. A holiday season that is a runaway success in terms of sales can mean ending the fiscal year in t
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5 Ways to Save Money with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
No matter what kind of business or store you run, custom retail packaging can help give your store a higher-end and personalized feel, which every customer can appreciate.
Because it doesn’t matter if you’re selling dog food or diamonds, repeat business and loyal customers are the secret sauce that can mean your store’s success. And keeping your name at the forefront of your customers’ mi
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When is the Right Time to Switch Packaging Suppliers?
Posted by Julie Rotuno on 14th Jun 2022
At its most basic level, product packaging offers a way to protect products and accessories so that they are safe from the moment they leave factories or warehouses until they get to the hands of shoppers. Packaging ensures that these products will reach their destination without damage or loss. From design to engineering, packaging design can play a significant role in the overall success of a
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Benefits of Flexible Packaging
Posted by Julie Rotuno on 14th Jun 2022
When it comes to packaging, you have many choices to make. One of these is to choose between rigid or flexible packaging.
Flexible packaging refers to lightweight pouches or bags that are sealed using pressure or heat. Because of their flexible nature, these packs can easily be customized or modified. Flexible packaging is quite affordable, but doesn’t offer much protection against things
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How to Make Your Apparel Packaging Aesthetically Appealing
Posted by Julie Rotuno on 14th Jun 2022
How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way your target customer identifies with your product.
The truth is that the apparel market is a highly competitive space. You’re
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The Importance of Protective Packaging
Posted by Julie Rotuno on 14th Jun 2022
The packaging that you choose for your products is important for a number of reasons. For instance, you might choose a specific kind of packaging based on its:Aesthetic appealAvailable sizesAbility to save you money on shipping costsEnvironmentally friendly characteristicsHowever, one of the most critical reasons for choosing a certain type of product packaging is its ability to protect the conten
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Best Packaging Strategies for Returns
Posted by Julie Rotuno on 14th Jun 2022
The coronavirus pandemic has changed many aspects of our daily lives, but it has also introduced a few curve balls to the way we conduct business. Online shopping was already gaining traction before the initial COVID-19 outbreaks resulted in global mandates to shelter in place and practice social distancing. The year 2020 will always be remembered as a time when e-commerce really broke out; it did
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The 6 Types of Packaging Every Retailer Must Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
Just because Christmas, Hanukah, New Year’s, and that one Aunt’s birthday you always seem to forget are over, doesn’t mean it’s time for a break just yet!
No matter what industry you’re in, never underestimate just how much Valentine’s Day can do to boost your profits. If the December holiday season didn’t quite bring in as much as you’d hoped, perhaps Valentine’s Day sales can pick up so
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Digital vs. Offset Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new
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How Packaging Inserts Can Increase Customer Loyalty
Posted by Julie Rotuno on 14th Jun 2022
Should packaging inserts be part of a brand’s loyalty strategy? It might be hard to make the connection between this feature and brand strength at first glance. However, experienced marketers know all about the inertia created by inserts. The best part is that getting started with adding “extras” to packaging is extremely easy. Take a look at five tips for inserting inserts into your marketing pla
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How a Tagline Can Make Your Packaging Stand Out
Posted by Julie Rotuno on 14th Jun 2022
Do brands need a tagline to catch eyes? Taglines are concise, powerful messages that reinforce brand identity. They can also increase memorability, boost recognition, and create trust. We often think of a tagline as being something we “hear.” However, taglines can be visually represented. In fact, taglines featured on packaging create powerful messaging. Should brands consider using taglines to ma
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Bakery Boxes to Add Appeal to Bakery Products
Posted by Julie Rotuno on 14th Jun 2022
Do you own a bakery? If you do, then you may have spent a lifetime developing secret recipes. Maybe some of those were even handed down from one generation to the next, and now it’s your goal to share each delectable concoction with the world.The result is that your wares are absolutely irresistible to the public. The scent of freshly baked cookies, muffins, and cakes wafting in the air outside of
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Should a Startup Invest in Custom Packaging?
Posted by Julie Rotuno on 14th Jun 2022
Is custom packaging worth it for startup brands? Startups always have cost in mind when making decisions. They also have value in mind. That’s why custom packaging is such an interesting topic for startups. These are the four questions every startup needs to ask about packaging:What message do we want our packaging to send?What are our customers expecting when they hold our product for the first t
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Reusable Plastic Bags vs Reusable Fabric Bags
Posted by Julie Rotuno on 14th Jun 2022
Customers care about environmental packaging. Researchers and marketers are revealing polls that prove sustainable products and packaging are priorities for today’s consumers. Brands are often happy to accommodate this desire because eco-friendly packaging aligns with their own goals. However, knowing how to pivot to sustainable packaging choices isn’t always obvious for brands. Concerns about cos
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What Is the Difference Between Packaging and Packing?
Posted by Julie Rotuno on 14th Jun 2022
The first rule of product packaging 101 is learning the difference between packaging and packing. No, they aren’t interchangeable. However, these two “cousins” of the commerce world are linked in important ways. It’s understandable that brand managers often get these two important components of product presentation confused. However, knowing the key differences can actually help brand managers to
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Advantages of Using Magnetic Boxes
Posted by Julie Rotuno on 14th Jun 2022
Magnetic boxes make product packaging better in a snap. Brands are increasingly turning to self-closing magnetic boxes due to their visual allure, reliable closure, and durability. Magnetic closure is commonly used on boxes housing:Food and refreshmentsHigh-end chocolatesMedicineToysBeauty productsWatches and fine jewelryKeepsakes and collectiblesWhat do brands need to know about adding magnetic c
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What Is UV Coating?
Posted by Julie Rotuno on 14th Jun 2022
Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe
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