Blog

Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential for immense beauty. What does every brand need to know when deciding between minimalist and maximalist packaging? Your packaging is …

How do you get a product ready for the shelf? Brands readying for launch quickly discover that product design isn’t done until package design is done. That’s because packaging is a big factor in point-of-sale appeal. In fact, 72% of American consumers share that the design of a product’s packaging greatly influences their purchasing decisions. Take a look at what every brand preparing for a produc …

What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to: Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl …

What are the benefits of using wholesale custom packaging? Product packaging is evolving. Brands are using packaging trends to tune into the desires, needs, and expectations of customers. This means stronger customer connections on a subconscious level. Effective packaging is:Ideal for the product being sold.Capable of keeping products safe from damage.Capable of adding value to your brand.Intuiti …