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Packaging is more important than some people might think.The reality is that bad packaging could hurt you. 61 percent of online buyers are more likely to stick with you if you send nicely packaged products.That’s a big deal, especially considering that more people are shopping online. Getting your package design right is vital, and that’s what Mid-Atlantic Packaging is all about.Getting the design …

Brands are inserting brand flair using custom packaging inserts. Think this little touch isn’t worth the investment? Consider customer expectations. Big gestures from big-box e-commerce stores, niche subscription boxes, and bespoke shipping from online retailers have left customers with some sky-high expectations regarding what should be arriving at their doors. When ordering from a new brand, cus …

What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list when developing packaging. Being precise with color is important for brands because research shows that color is critical in consumer purchas …

Sample before you commit! This is truly the golden rule of placing a custom packaging order. It even applies when you’re working with a reputable, competent packaging manufacturer to bring your concepts to life. A packaging sample is simply the best way to experience what your product will look like in its “final form.” Samples make it possible for brands to experience what their customers will ex …