Minimalist vs. Maximalist Packaging
Posted by Julie Rotuno on 14th Jun 2022
Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential for immense beauty. What does every brand need to know when deciding between minimalist and maximalist packaging? Your packaging is
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Shelf-Ready Packaging Makes Brands Ready for Retail
14th Jun 2022
How do you get a product ready for the shelf? Brands readying for launch quickly discover that product design isn’t done until package design is done. That’s because packaging is a big factor in point-of-sale appeal. In fact, 72% of American consumers share that the design of a product’s packaging greatly influences their purchasing decisions. Take a look at what every brand preparing for a produc
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What Does an Efficient Packaging Design Process Look Like?
Posted by Julie Rotuno on 14th Jun 2022
What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to:
Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl
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Benefits of Using Wholesale Custom Packaging
Posted by Julie Rotuno on 14th Jun 2022
What are the benefits of using wholesale custom packaging? Product packaging is evolving. Brands are using packaging trends to tune into the desires, needs, and expectations of customers. This means stronger customer connections on a subconscious level. Effective packaging is:Ideal for the product being sold.Capable of keeping products safe from damage.Capable of adding value to your brand.Intuiti
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The Differences Between RSC Boxes and Die-Cut Boxes
14th Jun 2022
You can’t choose the right box unless you know what’s “under the good” of popular packaging choices. The choice often comes down to a die-cut box versus a regular slotted container (RSC) box. While both can be effective, decision-makers still need to know the key differences when making the final call. Which style of corrugated box is the best? Take a look at the fast facts on choosing between die
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The Versatile Uses Of Custom Pillow Boxes
Posted by Julie Rotuno on 14th Jun 2022
If you’ve ever ordered a pillow by mail, you might have been surprised to see the box in which it came. Pillow boxes have a very unique shape which is (of course) similar to that of a pillow. Most people throw away these boxes, thinking that they are too unique to re-use. Many companies also fail to see the varied usefulness of custom pillow boxes. Let’s go over some of the many uses to which thes
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Tips for Jewelry Packaging
Posted by Julie Rotuno on 14th Jun 2022
As a company that creates jewelry, you have many considerations to make. From the type of materials you choose to use to the style you’re best known for, each detail shapes the public’s perception of you. One area of product development you may not have thought about is jewelry packaging. It’s the literal icing on the cake when it comes to presenting the jewelry.Tips for jewelry packaging are list
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Bad Packaging Design: What NOT to Do
Posted by Julie Rotuno on 14th Jun 2022
Packaging is more important than some people might think.The reality is that bad packaging could hurt you. 61 percent of online buyers are more likely to stick with you if you send nicely packaged products.That’s a big deal, especially considering that more people are shopping online. Getting your package design right is vital, and that’s what Mid-Atlantic Packaging is all about.Getting the design
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What Is Color Matching in Packaging?
Posted by Julie Rotuno on 14th Jun 2022
What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list when developing packaging. Being precise with color is important for brands because research shows that color is critical in consumer purchas
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The Importance of Box Samples: See What Your Customer Will See
Posted by Julie Rotuno on 14th Jun 2022
Sample before you commit! This is truly the golden rule of placing a custom packaging order. It even applies when you’re working with a reputable, competent packaging manufacturer to bring your concepts to life. A packaging sample is simply the best way to experience what your product will look like in its “final form.” Samples make it possible for brands to experience what their customers will ex
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What’s the Difference Between Stock and Custom Packaging?
Posted by Julie Rotuno on 14th Jun 2022
Branding is all about creating a signature. That’s why many brands prefer custom packaging that elevates packaging to a marketing asset. However, branding is also about conveying messages within a company’s budget. This is where stock packaging becomes an attractive choice. Choosing between custom packaging and stock packaging is one of the first decisions brands make when bringing products to mar
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What Is Window Patching?
Posted by Julie Rotuno on 14th Jun 2022
There’s a simple way for brands to offer a window into the quality of their products. Window patching is important for visual merchandising. The enticement factor of window patching is what causes so many food brands to use this packaging technique. However, window patching also enhances packaging for beauty products, electronics, culinary items, and more. Ultimately, window patching works in any
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Advantages and Disadvantages of Just-In-Time
Posted by Julie Rotuno on 14th Jun 2022
Time impacts space and cost when it comes to production. That’s why so many brands are making the switch to just-in-time (JIT) packaging inventory management. The concept behind using JIT packaging inventory management works the same as the concept behind using JIT product inventory management. Brands know that having an excessive inventory can cause them to lose money in the forms of occupied war
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Soft Touch Coating Vs Soft Touch Lamination For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once all of the other packaging decisions have been finalized. Which one is the best option?There’s actually a lot to consider when making the ch
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Choosing Between Matte and Gloss Lamination for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves priority in a packaging conversation because it’s the step that turns packaging from a concept to a consumer-ready reality. How it’s done will ultimately imp
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Advantages of Adding Varnish to Packaging
Posted by Julie Rotuno on 14th Jun 2022
Bring the Shine: What Is Varnish for Product Packaging?Varnish is the enhancement far too many brands don’t know they need when picking out packaging materials. What may seem like a minor afterthought creates a huge shift in the appearance of product packaging. Varnish is a type of coating that protects and enhances a finished product. A coating can enhance the look and integrity of a package by p
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Embossing vs. Debossing: Which is Best for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully and creates an impression with customers doesn’t have to be challenging. In fact, there are two quick “hacks” for making elite packagi
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What Fits in Your Custom Poly Mailers?
Posted by Julie Rotuno on 14th Jun 2022
Recipients love the sleekness and protection of poly mailers. Shippers love the ease and affordability of poly mailers. When compared to default shipping options like corrugated boxes, poly mailers are:
Waterproof.Lighter.Flexible.Easy to label.Easy to open.Easy to customize.Of course, poly mailers aren’t intended to be default replacements for corrugated boxes. There are simply many applications
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Single Trip Packaging vs Returnable Packaging
Posted by Julie Rotuno on 14th Jun 2022
Every package has a life cycle. Companies that manufacture, package, and sell products are tasked with determining the life cycle of every piece of packaging using a variety of factors that all boil down to value. This is no small task. Considerations like cost, sustainability, product integrity, employee efficiency, and customer perceptions all loom when it’s time to decide what the intended life
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5 Ways to Create Minimalist Packaging
Posted by Julie Rotuno on 14th Jun 2022
Have you noticed the trend toward minimalism in the last few years? It’s pretty difficult to ignore as many online influencers share their tips for creating a simpler and more meaningful life.Minimalism also deals with design. It may take the form of a home that is decorated with a minimum of fuss, emphasizing straight lines and sleek curves. Clutter and anything that is deemed unnecessary is cast
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How to Choose Brand Fonts for Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
The best packaging designs typically feature a balance of images and text. Choosing just the right illustrations or images is critical to how effective your packaging is. However, the font that you use to present your text can be just as crucial.Above all, you want to be certain that the font or fonts that you choose are extremely likely to attract and keep customers. Choose something that is too
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Mistakes Businesses Make When Shipping Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you have an eCommerce business, then you probably already know that using good shipping practices is critical to your success. After all, your customers cannot visit you in a brick-and-mortar location. They shop for products on your website and then rely on you to use the right packaging to get their chosen items to them in one piece.Unfortunately, packaging remains an afterthought for many bus
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Packaging Design Trends for 2022
Posted by Julie Rotuno on 14th Jun 2022
With a new year on the horizon, it is only natural that many brands are reconsidering their packaging choices. This means that there is quite a bit of interest in packaging design trends for 2022.Perhaps some of you didn’t know that packaging design has trends and seasons just like fashion does. These trends are not only about the design of the package but also the material and shape that are sele
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Reasons to Update Your Packaging Labels
Posted by Julie Rotuno on 14th Jun 2022
If you are part of a mature brand, especially one that is well-known and loved by customers, then you know how critical it is to have an appealing and distinctive label on every product.In fact, you know that your loyal customers have a strong appreciation for your labels. Its originality makes it easy to see on store shelves, but lately, you’ve been wondering if it’s time for an upgrade.Make no m
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The Pros and Cons of Flexographic Printing
Posted by Julie Rotuno on 14th Jun 2022
Absolutely Everything You Need to Know to About Flexography to Make an Informed Decision on Your Printing JobBackgroundSo much in our lives we simply take for granted. For example, when you bring home a shopping bag from a department store it may be imprinted with messages and designs. The paper, plastic, or Styrofoam coffee cup we casually buy at a convenience store carries a brand name, colorful
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Luxury Paper Bags: Your Walking Advert
Posted by Julie Rotuno on 14th Jun 2022
On average, how many advertisements do you think the average person sees in a day? A dozen? Two dozen? Maybe 100 or more?The answer is something more like 6,000 to 10,000 ads every day.It probably sounds unbelievable, but give it some thought. What are some examples of places where you see advertising?
MagazinesTelevisionYour email inboxPlaying alongside the news content you read on the InternetA
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The Benefits of Offset Printing
Posted by Julie Rotuno on 14th Jun 2022
When you work with Mid-Atlantic Packaging to create custom bags and boxes for your brand, you’ll quickly discover that you have many options from which to choose.For instance, you’ll need to decide which printing technique makes the most sense for your packaging. Our packaging design experts can provide useful guidance for your specific situation. In the meantime, let’s explore offset printing, an
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When Less is More: Minimalistic Packaging
Posted by Julie Rotuno on 14th Jun 2022
Maybe you’ve already heard something about the latest trend toward minimalism. You see it everywhere, including interior design blogs and articles about living a simpler, more fulfilling life.What is minimalism? Most people who follow this philosophy believe that it’s all about stripping away the extraneous so that you are left with the genuinely important essentials. Actually, that is a pretty go
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Why Branded Packaging Matters More Than You Think
Posted by Julie Rotuno on 14th Jun 2022
Starting a business is overwhelming. So many details need to be addressed, and from your supply chain to your website, it all seems critically important.It is absolutely true that your marketing strategy and the functionality of your products are paramount to the success of your new venture. However, it’s vital that the packaging for your products does not get lost in the shuffle.Too many entrepre
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The Different Printing Methods For Custom Paper Bags
Posted by Julie Rotuno on 14th Jun 2022
The humble but fashionable paper bag is the bag of choice for many retailers. They like the way the bags look, customers like how they feel and everyone appreciates that the bag can be reused and then recycled.Paper bags may be a popular and sensible packaging option, but they are more than that. Each one of those bags is an opportunity for you to get the word out about your brand and its products
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How to Choose the Right Custom Product Packaging
Posted by Julie Rotuno on 14th Jun 2022
It’s a strange situation, when you stop to think about it. Companies of all sizes spend billions of dollars every year on things like logo design, new vehicles, smart locks for office doors, and furniture. But, when it comes to choosing the right kind of custom packaging design, they often cut corners in an attempt to save a few bucks.What factors should you think about when selecting custom packa
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Understanding the 4 most Popular Types of Paper Grades in Packaging
Posted by Julie Rotuno on 14th Jun 2022
Have you ever stopped to think about how the quality of packaging paper affects your company’s sales? Choosing the appropriate paper grade is more important than most business owners suspect. That’s because the grade, weight, and overall feel of the paper in the consumer’s hands plays a key role in marketing success. Likewise, sometimes a higher grade or weight is necessary simply to protect items
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Customer Expectations for E-Commerce Packaging
Posted by Julie Rotuno on 14th Jun 2022
Are you getting ready to delve into the world of e-commerce? If so, or if you’re already knee-deep in online orders, it’s essential to deal with the question of packaging. For e-sellers, this is a two-pronged challenge. First, you need to make sure that shipping packaging is sturdy enough to convey the item to its destination.Second, the product’s main packaging, wrapper, or container, needs to be
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What Are Packaging Inserts?
Posted by Julie Rotuno on 14th Jun 2022
Do you use packaging inserts to build customer loyalty, enhance your brand, and add to your total sales? If you don’t, then it’s time to consider adding these simple card-like pieces of written or printed literature to every e-commerce product you send out to customers.Product inserts are a simple way to boost sales, build customer loyalty, deliver important information, promote special offers, an
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How to Package Your Products for Retail vs Online Stores
Posted by Julie Rotuno on 14th Jun 2022
Have you ever wondered about the different ways to package your company’s products for e-commerce vs retail channels? If so, you are among a large group of merchants struggling to strike just the right balance between two very different kinds of packaging strategies.Why are there such varied approaches to online selling and traditional retail methods? There are numerous reasons, but one of the key
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Why It Pays To Use Sustainable Packaging Materials
Posted by Julie Rotuno on 14th Jun 2022
People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re seeing about consumer response to eco-friendly packaging, a pivot to responsible packaging is an opportunity.If you’re looking for the future of aligni
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What Can Kraft Paper Do For Your Company?
Posted by Julie Rotuno on 14th Jun 2022
What is “kraft paper,” and how can it help your company sell more products, save money, and create a more powerful brand image? Kraft paper is paperboard known for being very tear-resistant. It’s made from a special kind of pulp and often appears in product packages as a smooth, brown substance but can be bleached to appear white.Sustainable packaging is big business, and companies in many industr
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How Personal Can You Get with Packaging?
Posted by Julie Rotuno on 14th Jun 2022
In today’s intensely competitive economy, it’s critical that entrepreneurs find innovative ways to distinguish themselves from the competition.Of course, it’s important to offer superior products and services, but it’s essential that businesses pay attention to using better marketing tools.One of the most important of these tools is the packaging that you choose for your products. Custom packaging
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Is Your E-Commerce Packaging Missing Out on This Opportunity?
Posted by Julie Rotuno on 14th Jun 2022
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart,
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Make Product Presentation a Priority
Posted by Julie Rotuno on 14th Jun 2022
Don’t underestimate the influence of anticipation on customer experience. In fact, a customer’s relationship with your product first begins in the mind before traveling from the senses to the intellect. Once the experience cycle is done, there’s no way to reset that make-or-break first impression that has been imprinted in the customer’s brain. This is the power of product presentation.How do bran
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