Customer Expectations for E-Commerce Packaging
Posted by Julie Rotuno on 14th Jun 2022
Are you getting ready to delve into the world of e-commerce? If so, or if you’re already knee-deep in online orders, it’s essential to deal with the question of packaging. For e-sellers, this is a two-pronged challenge. First, you need to make sure that shipping packaging is sturdy enough to convey the item to its destination.Second, the product’s main packaging, wrapper, or container, needs to be
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What Are Packaging Inserts?
Posted by Julie Rotuno on 14th Jun 2022
Do you use packaging inserts to build customer loyalty, enhance your brand, and add to your total sales? If you don’t, then it’s time to consider adding these simple card-like pieces of written or printed literature to every e-commerce product you send out to customers.Product inserts are a simple way to boost sales, build customer loyalty, deliver important information, promote special offers, an
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How to Package Your Products for Retail vs Online Stores
Posted by Julie Rotuno on 14th Jun 2022
Have you ever wondered about the different ways to package your company’s products for e-commerce vs retail channels? If so, you are among a large group of merchants struggling to strike just the right balance between two very different kinds of packaging strategies.Why are there such varied approaches to online selling and traditional retail methods? There are numerous reasons, but one of the key
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Why It Pays To Use Sustainable Packaging Materials
Posted by Julie Rotuno on 14th Jun 2022
People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re seeing about consumer response to eco-friendly packaging, a pivot to responsible packaging is an opportunity.If you’re looking for the future of aligni
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