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What Can Kraft Paper Do For Your Company?

Posted by Julie Rotuno on 14th Jun 2022

What is “kraft paper,” and how can it help your company sell more products, save money, and create a more powerful brand image? Kraft paper is paperboard known for being very tear-resistant. It’s made from a special kind of pulp and often appears in product packages as a smooth, brown substance but can be bleached to appear white.Sustainable packaging is big business, and companies in many industr …
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How Personal Can You Get with Packaging?

Posted by Julie Rotuno on 14th Jun 2022

How Personal Can You Get with Packaging?
In today’s intensely competitive economy, it’s critical that entrepreneurs find innovative ways to distinguish themselves from the competition.Of course, it’s important to offer superior products and services, but it’s essential that businesses pay attention to using better marketing tools.One of the most important of these tools is the packaging that you choose for your products. Custom packaging …
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Is Your E-Commerce Packaging Missing Out on This Opportunity?

Posted by Julie Rotuno on 14th Jun 2022

Is Your E-Commerce Packaging Missing Out on This Opportunity?
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart, …
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Make Product Presentation a Priority

Posted by Julie Rotuno on 14th Jun 2022

Make Product Presentation a Priority
Don’t underestimate the influence of anticipation on customer experience. In fact, a customer’s relationship with your product first begins in the mind before traveling from the senses to the intellect. Once the experience cycle is done, there’s no way to reset that make-or-break first impression that has been imprinted in the customer’s brain. This is the power of product presentation.How do bran …
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