How to Elevate Your Brand With Custom Gift Boxes
Posted by Julie Rotuno on 14th Jun 2022
Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im
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Top Packaging Trends For 2021
Posted by Julie Rotuno on 14th Jun 2022
When was the last time your company revamped its product packaging? If your company is like most, the answer may be “years” or even “decades.”Or, maybe your business is just getting started. If so, then it’s time to make some critical decisions with regard to how your new product will be packaged.Like many other things, packaging design goes through various trends. With all of the history-making e
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Key Factors to Consider in Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can
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Using Color to Reach Your Target Market Through Your Packaging
Posted by Julie Rotuno on 14th Jun 2022
Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making.Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace.What about when you’re driving and you see a red stop sign or a do not enter sign? Did the red sign give you a feeling of trepidation or a warning of
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