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The 2020s are turning out to be a challenging era for startups, once the darlings of Wall Street investors. Today’s new companies face all sorts of unique hurdles, not just when it comes to raising funds, but also with regard to acquiring customers in a cash-strapped economy still reeling from a global pandemic. Likewise, the modern startup has to deal with all the usual difficulties of opening a …

Do you know the options you have when it comes to packaging? Like e-commerce, the packaging industry has grown rapidly to meet consumer demand for safe, sustainable, informative, durable, artistic product packaging. In an era when computers and non-human apps are taking over much of our daily lives, consumers seem to be seeking out products and services that are delivered with unique flair and per …

Consider this: On average, sellers of consumer goods spend between seven and ten percent of the product’s production cost on packaging. Each year, sellers spend a whopping $150 billion on packaging. The obvious reason is that they view a custom package as an investment rather than a raw expense.Consumers pay plenty of attention to packages, looking to them as a way to learn key facts about what th …

Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see …