Six Types of Kraft Paper Your Brand Needs to Discover
Posted by Julie Rotuno on 14th Jun 2022
Sustainable and beautiful, kraft paper is making converts out of countless businesses looking for better packaging options. Deciding that kraft paper is the future of your packaging plan is only the first step. There are endless reasons why making the jump to kraft paper can benefit your business that range from cutting costs to linking your brand identity with sustainability. What you’ll soon dis
…
4 Things You Should Consider When Making Your Next Packaging Purchase
Posted by Julie Rotuno on 14th Jun 2022
Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th
…
Why Crinkle Cut Shred Makes Boxes Better
Posted by Julie Rotuno on 14th Jun 2022
Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to creating a very dependable, cost-effective way to protect items during transport. Take a look at what there is to know about the benefits o
…
Color Psychology: What Do Packaging Colors Say About Your Brand?
Posted by Julie Rotuno on 14th Jun 2022
Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target customers?Browse the Color Psychology chart to learn descriptive meanings and emotions associated with common packaging colors.Which mean
…
Custom Kraft Boxes? It’s Easy If You Do it Smart
Posted by Julie Rotuno on 14th Jun 2022
What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take on a homespun vibe. The benefit on the sender side is that kraft boxes are extremely easy to design, make and ship. Take a look at w
…
How Brands Can Use Custom Packaging to Create a Lasting Impression
Posted by Julie Rotuno on 14th Jun 2022
How does a brand become unforgettable? The secret comes down to creating an experience that leaves an imprint. For brands, this means appealing to all the senses to create an exciting, satisfying product interaction for customers from start to finish. Many brands overlook the importance of packaging in the overall process of making an impression. However, packaging is an important tool for brand r
…
How to Get a Direct ROI by Showcasing Packaging in Your Ads
Posted by Julie Rotuno on 14th Jun 2022
Packaging a product is almost as important as the product itself. The eye has to relate to the contents and brand. Choosing an easily recognized and attractive form of packaging will enhance a consumer to buy a product. It is not only the looks alone that trigger the brain to accept the ingredients. Here are some showcasing tips that manufacturers spend months in creating just to have the right ba
…
How to Elevate Your Brand With Custom Gift Boxes
Posted by Julie Rotuno on 14th Jun 2022
Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im
…
Key Factors to Consider in Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can
…
Using Color to Reach Your Target Market Through Your Packaging
Posted by Julie Rotuno on 14th Jun 2022
Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making.Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace.What about when you’re driving and you see a red stop sign or a do not enter sign? Did the red sign give you a feeling of trepidation or a warning of
…
Key Considerations When Packaging New Products For Startups
Posted by Julie Rotuno on 14th Jun 2022
The 2020s are turning out to be a challenging era for startups, once the darlings of Wall Street investors. Today’s new companies face all sorts of unique hurdles, not just when it comes to raising funds, but also with regard to acquiring customers in a cash-strapped economy still reeling from a global pandemic. Likewise, the modern startup has to deal with all the usual difficulties of opening a
…
Understanding Custom Packaging Options
Posted by Julie Rotuno on 14th Jun 2022
Do you know the options you have when it comes to packaging? Like e-commerce, the packaging industry has grown rapidly to meet consumer demand for safe, sustainable, informative, durable, artistic product packaging. In an era when computers and non-human apps are taking over much of our daily lives, consumers seem to be seeking out products and services that are delivered with unique flair and per
…
How Custom Packaging for Retail Increases Product Sales
Posted by Julie Rotuno on 14th Jun 2022
Consider this: On average, sellers of consumer goods spend between seven and ten percent of the product’s production cost on packaging. Each year, sellers spend a whopping $150 billion on packaging. The obvious reason is that they view a custom package as an investment rather than a raw expense.Consumers pay plenty of attention to packages, looking to them as a way to learn key facts about what th
…
Win The Unboxing Experience By Combating Wrap Rage
Posted by Julie Rotuno on 14th Jun 2022
Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see
…
What Is A Poly Mailer?
Posted by Julie Rotuno on 14th Jun 2022
Sometimes, you don’t want to ship goods in a box, especially if the items are not fragile and are very lightweight. When that happens, what do you use? Many companies are now reaching for poly mailers, a cost-effective and durable mailer that can replace bulky, heavy packaging and greatly reduce the cost of shipping.If you are looking at poly mailers as a smart and affordable solution, then keep r
…
How To Create The Perfect Unboxing Experience
Posted by Julie Rotuno on 14th Jun 2022
A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.” For many e-commerce brands, the unboxing experience is a great way to get user-generated content, word of mouth advertising, and mu
…
What Are Jute Bags?
Posted by Julie Rotuno on 14th Jun 2022
If you are thinking about switching over to reusable shopping bags or cutting back on your plastic waste, then you probably have considered jute tote bags a couple of times. Although jute has been around for a long time and is completely natural, most people, especially consumers, know little about the material. If you are looking for a strong, durable material to use for bags, then jute is a fant
…
Is Jute Eco Friendly?
Posted by Julie Rotuno on 14th Jun 2022
One of the most pertinent questions these days is whether to invest in reusable grocery bags and what is a viable replacement. Should you be using plastic or synthetic materials? Or should you opt to use more natural materials, like canvas, cotton, or jute? Cutting down on plastic bags is a wise choice, no matter how you choose to go about it, but if you are going to make a greener switch, choose
…
Everything You Need To Know About The New York Plastic Bag Ban
Posted by Julie Rotuno on 14th Jun 2022
On March 1, 2020, the ban on single-use plastics, including plastic bags, went into effect in the state of New York. The ban was put into effect when the entire state realized how many plastic bags were being wasted every single year. Plus, the environment was being negatively impacted by plastic waste. Bags were seen in gutters, on the sidewalks, in trees, and congested waterways.Here is everythi
…
How To Choose Canvas Tote Bags
Posted by Julie Rotuno on 14th Jun 2022
Whether you are a young professional who needs to carry around paperwork, a parent lugging around accessories for your kids’ extracurricular activities or someone who needs reusable grocery bags to sell to customers, there is a canvas tote bag with your name on it! Canvas tote bags are a wonderful choice for anyone who has something to carry. But with some much variety, how do you choose the right
…
Single VS Double Wall Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
When you look at the title of this article, you might think that this question can be answered in one paragraph. Obviously, double-walled boxes are thicker than single-walled ones, but this doesn’t always make them the better choice. The choice between single-wall and double-wall boxes is not always a simple one, so let’s examine the subject a little more closely.A Clarification:Before we go any f
…
How Sustainable Packaging Affects Your Business
Posted by Julie Rotuno on 14th Jun 2022
These days, it isn’t enough for a company to make a good product. Apart from obvious things like customer service and distribution, there is one other little factor that most companies do not consider. These days, a lot of people are looking to do business with companies that share their values. Conversely, offending a customer’s values is probably the easiest way to lose their business.For many p
…
HOW TO CALCULATE THE COST OF PACKAGING
Posted by Julie Rotuno on 14th Jun 2022
For those who are new to the world of business, packaging costs are an oft-overlooked matter. Because the packaging is extraneous to the product itself, it is usually thrown away by the customer. In spite of this fact, product packaging is still an important part of your overall strategy. Here are just a few of the reasons that product packaging is so important:
Provides a much longer shelf lifeP
…
What Are The Most Environmentally Friendly Packaging Products?
Posted by Julie Rotuno on 14th Jun 2022
When you are trying to choose the right kind of packaging for your product, there are many things to consider. Luckily, most of these matters are not difficult because product packaging is a simple thing that serves a simple purpose. However, many people hit a roadblock when it comes to the subject of environmentally friendly packaging. In this article, we will attempt to help you find the best ec
…
Benefits of Unique Product Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
Earth Day may still seem far away, but it’s never too soon to start implementing some Earth-friendly habits. You may take shorter showers or print double-sided at home, but what about at work? A lot of people tend to lose track of their eco-friendly habits when they come to work, but Earth Day is the perfect opportunity to encourage those habits in the workplace. Here are some wonderful ways your
…
The Beginner’s Guide To E-commerce Packaging
Posted by Julie Rotuno on 14th Jun 2022
When you are running any business, you have to consider the impact of e-commerce. People are buying over the internet more often than ever, and companies that don’t jump on the ship are bound to be left behind. If you want to be successful in today’s internet-driven marketplace, it is essential to understand every aspect of the process. Today, we will focus on the preparation and packaging aspect,
…
What You Need To Know About Take Out Food Packaging
Posted by Julie Rotuno on 14th Jun 2022
A lot of people don’t understand the importance of takeout food packaging. However, anyone who has ever received a cold and unsatisfactory meal can appreciate the difference. Good packaging can often mean the difference between a satisfied customer and a grievous complaint.For those of you who are in the business of serving takeout food, this matter is far too important to ignore. So, let’s discus
…
Subscription Box Packaging Design: What You Need To Know
Posted by Julie Rotuno on 14th Jun 2022
The idea of the subscription box is not new, but it has gained a surprising amount of popularity in recent years. A subscription box is part of a monthly plan whereby consumers receive certain items on a regular basis. For instance, monthly packages of shaving materials have become very popular due to their high convenience factor.So, let’s say you are planning to start a business that involves th
…
Packing Industry Trends For 2020 You Don’t Want To Miss
Posted by Julie Rotuno on 14th Jun 2022
Packaging is more than boxes or the covering that protects or encloses a product during shipping and handling. Packaging is much like the cover of a novel, giving a glimpse into the inner world. Thus, it can be used to create anticipation and intrigue and be as much a part of the experience as the product itself.In 2020, we are going to see a focus on that experience more and more. Although consum
…
How To Package and Ship Clothing
Posted by Julie Rotuno on 14th Jun 2022
Clothing is a very popular item when it comes to online commerce and mail-orders business. These items are not particularly vulnerable to shipping damage, so most people feel safe when ordering them by mail. While these items are not as fragile as many others, there is still a process that must be followed when packing and shipping clothes.The Basic Process, Step One: Preparing The GarmentsYou sho
…
What You Need To Know About Tamper Evident Packaging
Posted by Julie Rotuno on 14th Jun 2022
Tamper-proof packaging is a very useful tool, and its concept is very simple. When a package is sent from one place to the other, it is often very hard to guarantee its security while in transit. Even with very expensive items, it is not realistic to monitor the cargo 24 hours a day. Therefore, there will always be opportunities for product tampering and other mishandling.The solution to this prob
…
What Is a Dieline in Printing and Packaging?
Posted by Julie Rotuno on 14th Jun 2022
A dieline might very well be described as a prototype package. Whenever a company is designing a new product, it is highly essential to choose the right packaging. A lot of people take packaging for granted, just because it isn’t seen as being valuable. However, there is a lot of planning and precise engineering that goes into the making of a product package.When a company wants to try a new packa
…
How E-Commerce Has Changed Food Packaging
Posted by Julie Rotuno on 14th Jun 2022
At this point, everyone knows that the world of business has migrated to the internet. As it becomes more and more convenient for people to do their shopping at home, it is no surprise that the food industry is jumping on the bandwagon. For a long time, online food sales have not been a major factor. Indeed, many people would be nervous about doing this, but it’s perfectly safe if done correctly.
…
Why Packaging is Important in Supply Chain Management
Posted by Julie Rotuno on 14th Jun 2022
Proper packaging is a very important part of any product. The packaging is one of the most obvious things that separates a commercial product from other items. Everyone knows that a nice-looking package will help to attract the attention of potential buyers. However, you may not have considered the implications that your packaging choices can have on the supply side of your business.What Is Supply
…
6 Ways to Attract Customers to Your Retail Store
Posted by Julie Rotuno on 14th Jun 2022
Offer Buy Online, Pick Up in Store OptionsAlso known as a BOPIS, this offers customers the option to still shop online—only you get the revenue, and they don’t have to pay for shipping. Not to mention, this gets the customer in the store to pick up their purchase, which could lead to more purchases once they’re in.Offer Price Matching and DiscountsYou’re competing directly with the convenience of
…
How Much Should My Packaging Cost?
Posted by Julie Rotuno on 14th Jun 2022
For startup businesses, packaging costs are one of those often-overlooked pitfalls that most people don’t see. Whether you’re paying the postal service or the people at the packaging plant, it’s a service that requires payment. Fortunately, this is not a complex matter. As such, we should be able to clear this one up for you with relative ease.How Much Should My Packaging Cost?According to all the
…
The Ultimate Guide To Paper Bags
Posted by Julie Rotuno on 14th Jun 2022
Paper bags are one of those things that modern people take for granted. We see them everywhere, as they have become ubiquitous in our daily lives. From the paper sack that holds a school lunch to the bags at the local store, these things are everywhere. Before paper bags came along, people would usually carry their goods in a sack made of thick cloth. A backpack might also be used, as well as jars
…
What is the Difference between Cardboard and Corrugated Shipping Boxes?
Posted by Julie Rotuno on 14th Jun 2022
We do not doubt that you have heard the term “corrugated cardboard” in the past. Most people assume that all cardboard is corrugated and that the two terms are synonymous or at least similar. This assumption isn’t a problem for the average person, but anyone who regularly uses shipping services will need to know the difference. Business owners who need to consider packaging needs will also need to
…
4 Reasons Why You Should Consider Custom Shipping Envelopes and Mailers Now
Posted by Julie Rotuno on 14th Jun 2022
The United States Postal Service delivers over 500 million letters and packages every day. That’s a lot of mail. Is your brand a part of this staggering number of parcels?If you ship products in shipping envelopes or mailers, then you’ve probably already given at least some thought to how your packaging represents your brand. While sure, the purchases inside these packages matter, doesn’t it make
…
What Does, “Get Free Plates With Your Order,” Mean?
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, we’re always looking for ways to make our customers happy. And that includes finding ways to speed up the process of printing customized shopping bags and other packaging supplies.We understand you need your products as soon as possible, and we also understand that for most businesses, any way at all to lower operating costs is both appreciated and undeniably helpful.It’
…
