What Is Hot Stamping?
Posted by Julie Rotuno on 14th Jun 2022
Could hot stamping be the way to make your packaging stand out from the competition?If you haven’t heard yet about hot stamping, which you also may hear referred to as foil stamping, then it’s time that you did.When you include hot stamping on things like packaging, brochures and business cards, you give these items a refined, elegant and eye-catching finish that everyone notices.When you are brin
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DYK Mid-Atlantic Packaging Specializes in Custom Printed Labels and Tags?
Posted by Julie Rotuno on 14th Jun 2022
So, you’ve finally finished your dream custom retail packaging design. It’s on-brand, in your company colors, and you know it’s going to make your clients smile.But you’re not quite finished with the design process just yet! Sure, you’ve got the printed bags, boxes, tissue paper, and maybe even ribbon…but have you thought about labels and tags yet?Remember that, especially when it comes to standin
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3 Creative Gift Packaging Trends
Posted by Julie Rotuno on 14th Jun 2022
Sending a gift is always exciting. But no matter what occasion you’re celebrating, a meaningful gift is made all the more special with a little creative gift packaging.But what are the latest trends when it comes to packaging?How can you make sure your gift is sending the right message?And, if you want to provide gift packaging options to your customers, what should you consider?Don’t worry…we’ve
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Why Colors for Branding Matter
Posted by Julie Rotuno on 14th Jun 2022
It doesn’t matter what industry you’re in, successful brands understand that a solid branding strategy is the foundation that supports everything else they do.But what exactly is branding? Branding incorporates many different elements:
TypographyLogos and imageryMission statementsEven the colors you choose to work withSurprised? Have you even thought about what the colors you use say about you as
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Packaging Design Tips to Help Your Product Fly off the Shelf
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design.
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5 Eco-Friendly Packaging Material Alternatives
Posted by Julie Rotuno on 14th Jun 2022
Packaging is necessary for safe shipping and handling. Plastic and Styrofoam packaging, however, is detrimental to our environment. To reduce packaging waste in your company and decrease your carbon footprint, consider switching to a greener packaging option. These are some of the best eco-friendly packaging alternatives.Stone paper and plasticStone paper and plastic are made from calcium carbonat
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6 Remarkable Benefits of Eco-Friendly Bags
Posted by Julie Rotuno on 14th Jun 2022
No doubt, plastic is everywhere. In fact, just last year, plastic bag debris polluted about 10% of the U.S. coastline, and this percentage has likely gone up since. Thus, it’s crucial that we reduce our plastic consumption and seek alternative solutions. You can start by swapping out your shopping bags. Fortunately, the benefits of eco-friendly bags are seemingly endless—we share six of them with
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6 DIY Gifts for Bridesmaids this Wedding Season
Posted by Julie Rotuno on 14th Jun 2022
From bachelorette parties to bridal showers, your bridesmaids have been there for you since day one. As your special day draws nearer, don’t forget to thank the women who have been your source of strength and support through it all. These six DIY gifts for bridesmaids will have your I Do Crew feeling the love long after the wedding is over.Pedicure in a JarYour bridesmaid’s feet may be a little so
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5 Creative Ways to Reuse and Repurpose Your Gift Bags
14th Jun 2022
Whether it’s just after the holidays or right before a birthday party, there are times throughout the year when we become painfully aware of how many gift bags we own. Gifts bags are necessary for certain occasions, but they tend to sit and collect dust the rest of the year. If you’ve decided that you simply have too many, consider some ways to repurpose your gift bags instead of throwing them out
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6 Thoughtful Gift Ideas for Your Groomsmen
Posted by Julie Rotuno on 14th Jun 2022
Everyone knows that there’s a lot that goes into wedding planning. Fortunately, engaged couples have an entire wedding party to help things run smoothly. At the time of the wedding, It’s customary to give bridesmaids and groomsmen a gift to show your gratitude. Finding these gifts doesn’t have to be a complicated task—so long as you have a game plan.For the groom, we’ve prepared a list of six uniq
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How to Choose the Right Packaging for You
Posted by Julie Rotuno on 14th Jun 2022
Have you ever received a product that was broken during shipping, and you had to send it back? Can you remember a time when opening something you bought was an ordeal because you had to use a military-grade weapon to get through layers of hard plastic?Businesses spend countless hours and dollars researching, designing, building and selling their products to establish a valuable brand image. Packag
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How to Fold Mailer Boxes/How to Fold Cardboard Boxes
Posted by Julie Rotuno on 14th Jun 2022
Whether it’s a customer or your friend across the country, when someone important receives something inside a box from you, the box should look sharp and sturdy. It should not have rips or bends, and it should be folded along the lines.When you receive your cardboard mailer boxes, they will be in a stack. You are better off storing the mailer boxes that way instead of folding them before you need
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How Packaging Affects the Sales of Your Product
Posted by Julie Rotuno on 14th Jun 2022
Every company trying to sell a product knows their packaging plays an important role in their sales. Whether it’s for a children’s toy or a set of tools, the packaging is what supplies the consumer with the information they need to feel comfortable making a purchase. There are several aspects to effective packaging; however, it’s important to understand how packaging affects sales in more specific
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Choosing the Right Packaging for Your Store’s Products
Posted by Julie Rotuno on 14th Jun 2022
Selecting Good Packaging for ProductsA big part of making a product or transaction successful is picking the best packaging. Good packaging will be attractive to customers while also keeping the product safe and fresh – and it will do so while keeping the price within their budget. So what things should you consider when shopping for packaging? Here are the biggest factors in making the right choi
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Can You Recycle Tissue Paper
Posted by Julie Rotuno on 14th Jun 2022
Is Tissue Paper Recyclable?Tissue paper is a popular packaging option for many stores and shipping businesses that need a simple, colorful way to protect merchandise. But what can you do with this tissue paper when it’s done? Some people assume that, because it has “paper” in its name, tissue paper can be recycled just like printer paper or cardstock. But the structure of this packaging paper is d
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Useful and Creative Goody Bag Ideas for the Holidays
Posted by Julie Rotuno on 14th Jun 2022
With Christmas just around the corner, finding the perfect stocking stuffers, presents, and all things festive is a stressful undertaking. If you’re planning or attending a holiday party, a nice way to show gratitude and festive cheer is with some fun and useful goody bags. For some creative goody bag ideas, look no further—we’ve got a list rounded up on some stuffers for both kids and adults.For
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Stepping up to the Plate! Why Take-Out Bags Are Growing Businesses!
Posted by Julie Rotuno on 14th Jun 2022
Many people judge a restaurant based off of the food, atmosphere, and prices, and why wouldn’t you? No one wants to eat an overpriced meal and still be hungry afterwards, and there’s nothing worse than shouting across the table so your date can actually hear what you’re saying over the loud chatter and clashing of dishes. But let’s say there are two restaurants that have it all: great food, reason
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It’s Not What It Seems: Hidden Messages in Brand Logos
Posted by Julie Rotuno on 14th Jun 2022
Look again. From your television to your car or from your new kicks to the soda you’re drinking, there’s a hidden message in so many popular company logos that you may have never even known about. Sometimes it takes a twist of your head, looking at something upside down, or just taking a step back. But once you see it, you’ll say, “Ahh, I see what they did there!” and you’ll never be able to look
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Line of Pouches
Posted by Julie Rotuno on 14th Jun 2022
With sales of fine jewelry continuing to move toward the online market, and an expected $257 billion in sales this year (yes, that was a “b”), finding that stand-out packaging solution for your jewelry is more important than ever before.After all, packaging isn’t just a way to keep products safe – it’s also how you communicate with your customers, build your brand, and increase your sales. At Mid-
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5 Trendy Examples of Custom Printed Tissue Paper
Posted by Julie Rotuno on 14th Jun 2022
Is your packaging in need of an update? Are you happy with your retail shopping bags or boxes, but just feel like a little something extra could really take them to the next level? Are you trying to keep up with the competition? Are you looking for retail packaging that really looks social-worthy and is something your customers rave about?If this sounds like you, then maybe it’s time to consider a
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Think Outside The Gift Box
Posted by Julie Rotuno on 14th Jun 2022
J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with custom labels are in vogue at independent retail shops.However, while more shops
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10 Ways to Improve Gift Shop Sales: 19 Gift Shop Owners Share Tips on Boosting Business
Posted by Julie Rotuno on 14th Jun 2022
It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a
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Save Money: Packaging as a Tool for Rebranding
Posted by Julie Rotuno on 14th Jun 2022
Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend… Packaging… Packaging says a lot about your company:
Commitment to detail
Customer servi
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12 Ways to Use Promotional Marketing Inserts to Increase Customer Loyalty and Revenue
Posted by Julie Rotuno on 14th Jun 2022
According to the 2016 WestRock Packaging Matters study, only 11% of customers are totally satisfied with the packaging of the products they’re buying. This means that a potential 89% of your customers may not be that into you…or, they’re just not that into your packaging.While this says a lot about just how many businesses are completely underestimating how much fabulous packaging can influence ov
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4 Benefits of Not Customizing Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
about the benefits of ordering customizable shopping bags for your store or business, but believe it or not, there are those instances where it’s simply not yet time for you to customize your retail shopping bags. Especially in the earlier stages of your business, there’s nothing wrong with not customizing your shopping bags. Here, we’ll outline some of the reasons why you shouldn’t panic if you c
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6 Things You Have to Consider When Purchasing Your Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Business Insider recently reported that first impressions typically only take about 7 seconds. That means you have SEVEN SECONDS to impress your customer. How can you do that? One way is through killer custom bags and packaging. When you’re ready to order customized shopping bags for your retail store, you may be so excited that you forget to look at the big picture! (Hey, we get it, and we’re her
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The Importance Of Packaging In Marketing Your Product
Posted by Julie Rotuno on 14th Jun 2022
A business that considers packaging a necessity to protect its product from damage is losing an opportunity to market the merchandise. There are numerous ways to package. All of them need to meet a reason to draw attention to the product, and make the customer want more of the firm’s offerings.There are many articles that discuss the importance of packaging. They all stress certain points that are
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The Evolution of Packaging
Posted by Julie Rotuno on 14th Jun 2022
What does packaging do for your company? In other words, is it only intended to protect its contents? Or, does packaging do even more, such as:
Containing;Preserving;Advertising; andCommunicating?Modern packaging is incredibly functional, versatile, and attractive. Packaging has improved so much in recent years that it’s a little bit difficult to look back and recall how things used to be. Even o
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How to Stand Out from the Competition by Changing Your Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
In today’s competitive age, you have to do whatever it takes to stand out. Sometimes, focusing on the details that other stores overlook can mean the difference between the red and the black for your company.Stuck on ideas? One area you may want to consider reevaluating is your custom retail packaging.But Wait…What Is Retail Packaging?Retail packaging is everything that “wraps up” your products, f
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7 Signs Your Customers Hate Your Retail Packaging and How to Fix It
Posted by Julie Rotuno on 14th Jun 2022
The ScenarioYour storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.Your business is growing, and you’re making a profit.It’s clear: Customers love your store. But why do they always look a little bit let down when they leave
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What is Retail Packaging and Why Do I Need it to Grow My Business?
Posted by Julie Rotuno on 14th Jun 2022
When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best
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How Custom Shopping Bags Can Help Your Retail Business Stand Out from the Competition
Posted by Julie Rotuno on 14th Jun 2022
According to recent research, a lot can happen in a couple seconds. It takes the average shopper about 2.5 seconds to decide whether or not to make a purchase. The reality is, if you wait to start influencing customers until they walk into your shop and start browsing through your racks and shelves, you’re simply not being as efficient or effective as you could be. Online shopping has made instant
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7 of the Most Frequently Asked Questions About Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
We know that when you’re starting a new boutique or business, you have a million different things to juggle. No, we really know…because we were there once too. MidAtlantic Packaging is home grown, and we spent hours, weeks, months, getting up and going. We started out of our home, and over 3 decades later, we’re proud of what we’ve built our brand up to. But that doesn’t mean we forget what it was
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5 Reasons to Switch Your Custom Shopping Bag Vendor
Posted by Julie Rotuno on 14th Jun 2022
It’s a fact: How you present your product to your customers matters just as much as the product itself. A 2016 study conducted by WestRock asked over 2,000 consumers and 200 packaging professionals about this very issue. The results? 66% of consumers stated they have purchased a new productDrab, flimsy bags completely devoid of brand recognition may seem more affordable, but there are some serious
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6 Benefits of Custom Printed Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
Custom printed shopping bags aren’t just cute gimmicks—they can seriously bump up your business. Did we catch your attention yet? Check out these proven, very real benefits that customized shopping bags can offer—we’re pretty certain they’ll have you convinced it’s time to step up your game.Custom Printed Shopping Bags Can:1. Be Ordered on Several Sized BagsYou wouldn’t put a spatula inside a shoe
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5 Ways that Retail Packaging Can Improve Your Business
Posted by Julie Rotuno on 14th Jun 2022
Looking for ways to spice up your retail packaging? Whether you want a sleek and classic look or you’re interested in an ultra-creative, of-the-moment option, we’ve put together a list of some of our favorite retail packaging tips and tricks of the trade. If you’re looking for ways to make your packaging do some double duty, have we got some ideas for you!Tip # 1. Make It PersonalWe’ve seen tons o
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How to Find Stunning Patterns for Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
How much thought have you put into the packaging for your products? If your answer is: “Not much,” then you may be missing out on a critical opportunity.In fact, many entrepreneurs refer to their packaging as a “silent seller.” Your company’s packaging is a marketing technique that keeps communicating with your customers long after they purchased your product, especially if they made their order o
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Printing Your Own Labels vs. Professional Printing
Posted by Julie Rotuno on 14th Jun 2022
Have you been wondering whether to print your own labels or team up with a professional printing service to print them for you? It’s a question almost every entrepreneur asks at one time or another, and there’s a good reason to ask it. It can seem easy enough to just use your own in-house equipment and paper to create labels, especially during the first few months of operation when sales might be
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4 Ways to Promote Your Business On a Budget with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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4 Types of Reusable Shopping Bags That Are Eco-Friendly
Posted by Julie Rotuno on 14th Jun 2022
A recent study by the Contract Packaging Association tells us that, among big-spending clients, eco-friendly packaging is the “most highly regarded” type of packaging out there.
That same study also states that an astounding
86% of shoppers want companies to increase package recycling.The Lesson
If you haven’t taken sustainability into consideration when evaluating your packaging, now mi
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