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Look again. From your television to your car or from your new kicks to the soda you’re drinking, there’s a hidden message in so many popular company logos that you may have never even known about. Sometimes it takes a twist of your head, looking at something upside down, or just taking a step back. But once you see it, you’ll say, “Ahh, I see what they did there!” and you’ll never be able to look …

With sales of fine jewelry continuing to move toward the online market, and an expected $257 billion in sales this year (yes, that was a “b”), finding that stand-out packaging solution for your jewelry is more important than ever before.After all, packaging isn’t just a way to keep products safe – it’s also how you communicate with your customers, build your brand, and increase your sales. At Mid- …

Is your packaging in need of an update? Are you happy with your retail shopping bags or boxes, but just feel like a little something extra could really take them to the next level? Are you trying to keep up with the competition? Are you looking for retail packaging that really looks social-worthy and is something your customers rave about?If this sounds like you, then maybe it’s time to consider a …

J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with custom labels are in vogue at independent retail shops.However, while more shops …