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The ScenarioYour storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.Your business is growing, and you’re making a profit.It’s clear: Customers love your store. But why do they always look a little bit let down when they leave …

When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best …

According to recent research, a lot can happen in a couple seconds. It takes the average shopper about 2.5 seconds to decide whether or not to make a purchase. The reality is, if you wait to start influencing customers until they walk into your shop and start browsing through your racks and shelves, you’re simply not being as efficient or effective as you could be. Online shopping has made instant …

We know that when you’re starting a new boutique or business, you have a million different things to juggle. No, we really know…because we were there once too. MidAtlantic Packaging is home grown, and we spent hours, weeks, months, getting up and going. We started out of our home, and over 3 decades later, we’re proud of what we’ve built our brand up to. But that doesn’t mean we forget what it was …