4 Types of Packaging Every Gift Shop Must Have This Valentine’s Day
Posted by Julie Rotuno on 14th Jun 2022
As a gift shop owner, you’ve likely already given a lot of thought to how you package your products. And if you’re like most business owners, the fact that your store may sell items in all different shapes, sizes, weights, and price points means that you may need a little packaging variety to make sure all your items get home with your customers safely.
Still, sometimes you can get so caught
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3 Things You Should Know About Selecting the Perfect Cotton-Filled Jewelry Boxes
Posted by Julie Rotuno on 14th Jun 2022
The months are getting cooler, the leaves are starting to fall from trees, and the string lights are going up around your neighborhood. This can only mean one thing: it’s the start of “Engagement Season” (and the holidays).
According to Wedding Wire, 40% of all engagements take place between November and February. Not to mention, within that same time frame falls Christmas, New Year’s Eve, a
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Common Types Of Boxes For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Packaging may seem like a simple thing. However, it is almost complex enough to be considered an art form. The art of packaging is very important for business owners and anyone else who sells anything. Packaging protects vital items during shipment, and also ensures that they will have a longer shelf life.
When selling through the mail, it is very important to understand the different typ
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6 Reasons You Should Have Ordered Your Christmas Wrapping Supplies by Now
Posted by Julie Rotuno on 14th Jun 2022
If you’ve been in business for a few holiday seasons, chances are you’ve already put in the majority of your Christmas and holiday wrapping supplies orders. But if you haven’t yet, don’t panic! There is still time to take advantage of pre-holiday sales, bulk deals, and all the other benefits that come with buying your packaging and wrapping supplies early. Check out why getting your order in ea
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The Retailer’s Complete Valentine’s Day Packaging Checklist: The Top 10 Items You MUST Have!
Posted by Julie Rotuno on 14th Jun 2022
Even in the wake of the Great Holiday Shopping Rush, smart retailers know it’s always best to keep an eye on the calendar at all times. Are you ready for Valentine’s Day?
If you feel like you barely made it through the mad rush known as December, and like you’re on the less-prepared side of things now that V-Day is fast-approaching, let’s make sure you’re as ready as possible and start yo
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3 Tips to Wrapping Your Customers’ Christmas Gifts on a Budget
Posted by Julie Rotuno on 14th Jun 2022
In this article we show you how to beautifully wrap your customers’ holiday orders and gift boxes without having to dip too far into your profits. From how and when to order, to a few budget-conscious gift wrapping ideas, we’ve got you covered.TIP#1: BUY YOUR SUPPLIES EARLY
We know that buying christmas wrapping paper, ribbons, bags, and boxes can seem like a chore — but it doesn’t have to be
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Metallic Shreds
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, we’re always looking for new and exciting ways to expand our product lines. This month, we’re excited to highlight one of our new favorite ways to add an extra bit of sparkle to your custom retail packaging! After all, we think sparkle makes
everything better…don’t you?
Have you ever considered using metallic shred filler in your boxes, baskets, and bags?
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4 Oddly Shaped Gifts and How to Wrap Them
Posted by Julie Rotuno on 14th Jun 2022
Not all gifts come in
easy-to-wrap boxes. To help you solve your wrapping woes, we’ve put together a list of oddly shaped gifts and discuss how to wrap them.A Candle
Candles are one of the most common gifts, but they’re also
the hardest to wrap. One of the biggest mistakes people tend to make when wrapping cylindrical gifts are that they use too much wrapping paper. Instead, use just en
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Top 10 Ways to Improve Your Custom Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
According to a 2021 report published by the MasterCard Economics Institute, global consumer spending in the e-commerce sector has increased by nearly $900 billion over the last couple of years. As can be expected the coronavirus pandemic of 2020 was a main driver of online sales, but market analysts believe that at least 30% of the shift made to e-commerce because of lockdown restrictions is bound
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3 Steps to Creating the Perfect Custom Shopping Bag that Attract New Customers
Posted by Julie Rotuno on 14th Jun 2022
Before we get started here…did you know that 66% of consumers have purchased a new product
solely based on packaging? Talk about an opportunity…
Creating the perfect custom shopping bag can be stressful and challenging. So whether you’re redesigning your current bags, or if you’re in the beginning stages of designing your packaging but just don’t know where to begin, we get it.
We also k
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How Custom Mailer Packaging Boxes Help to Boost Your E-Commerce Sales
Posted by Julie Rotuno on 14th Jun 2022
Custom is king in a world where customers can click to buy from thousands of merchants. That’s precisely why so many e-commerce brands are leaving their marks with custom packaging. Packaging is an important feature of the purchasing cycle because it’s the very first physical interaction that customers have with your brand. While you may have invested heavily in creating a well-designed buying
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Flexible Packaging vs Rigid Packaging: How To Choose
Posted by Julie Rotuno on 14th Jun 2022
Whether you are a business owner or a freelance online seller, this article should have helpful information for you. Whenever you are packaging a product for distribution or shipment, you will have to choose between flexible and rigid packaging. When we talk about flexible packaging, we are usually talking about bags and envelopes, while rigid packaging refers to boxes.
The Key Differences:
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Eight Reasons Why Edible Products Need Custom Food Paper
Posted by Julie Rotuno on 14th Jun 2022
Food packaging requires good taste. A customer wants to know that quality, care, and consideration have been sprinkled into every decision before they put a product in their mouth. That’s why attractive, secure packaging is essential for leaving a good impression. Most brands already know that custom packaging sells products. However, food brands have one more big perception-swaying detail to k
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Display Your Brand Through Custom Wine Boxes
Posted by Julie Rotuno on 14th Jun 2022
You already know that you make fantastic wines, but how can you get more people to try them?
The secret may be to package your wine in custom boxes. Using a custom box can be an excellent way to make your wine stand out from the competition on the shelf. The more unique and distinctive your box is, the more attractive it is likely to look to people who are browsing and are unsure what to
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Custom Tissue Paper Benefits
Posted by Julie Rotuno on 14th Jun 2022
Custom Tissue Paper: Nothing to Sneeze At
Tissue paper is an important packaging material throughout the retail and shipping industries. Among other things, businesses use tissue paper for packing online orders to ship, wrapping fragile merchandise in the store, adding a little padding to gift bags or even to wrap food and flowers. But did you know it can do more than just serve a functio
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Custom Printed Paper Bags with Logo for Stores
Posted by Julie Rotuno on 14th Jun 2022
Building Your Brand: Adding a Logo to Custom Printed Bags
For many store owners and business owners, ordinary brown paper bags just won’t cut it. You want your shoppers or clients to feel like they’re special – so why would you give them plain, non-descript stock packaging? While adding custom artwork or messages will certainly add some style, custom paper bags with your logo may be just
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Custom Packaging Costs
Posted by Julie Rotuno on 14th Jun 2022
The purchaser controls the custom packaging costs. There are numerous considerations that will be addressed herein. The key point to remember is that there is no set fee. It all depends upon the choices made by the customer and how they impact the desired result.
A determination of the actual and real costs can be ascertained by reaching out to us at our website. We will offer alternative
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Creative Gift Wrapping Ideas
Posted by Julie Rotuno on 14th Jun 2022
Do you celebrate Christmas in July?
Believe it or not, many people start to feel a little nostalgic for winter weather and twinkling lights in the middle of the summer. They are actually excited at the prospect of baking, shopping and gift wrapping.
Why not? It’s only five more months until Christmas!
Actually, at Mid-Atlantic Packaging, we think that July is the perfect time
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Corporate Gift Bag Ideas for Your Next Conference
Posted by Julie Rotuno on 14th Jun 2022
When businesses hold conferences, they often give guests a small gift bag to thank them for attending the event. This appreciation gift can often be a bag of useless “stuff” that no one ends up using. It sounds silly, but people may think better of their time spent with a business and give extra consideration to future opportunities with them if they’re impressed by their gift bags. Below are a
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Best Packaging ideas for Halloween
Posted by Julie Rotuno on 14th Jun 2022
Halloween is one of those commercial shopping holidays that are easier to take for granted than to actually understand. You may not be aware of this, but Halloween is an ancient holiday that did not have any supernatural connotations; it was mostly a day to celebrate the changing of the seasons in the Northern Hemisphere, which for farmers meant getting busy on harvesting many crops. Since Octo
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Benefits of Custom Carryout Bags
Posted by Julie Rotuno on 14th Jun 2022
Custom carryout bags help to spread the word about your delicious products! Restaurants using generic, unbranded carryout bags are missing big marketing opportunities. The truth is that brand loyalty is in the details. Letting customers interact with your brand’s name and logo as much as possible is so important for getting repeat customers while expanding recognition. Just how important is thi
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Benefits of Custom Apparel Boxes
Posted by Julie Rotuno on 14th Jun 2022
Consumer trends have always been pretty dynamic, but one specific e-commerce development we have seen in recent years, and which has been surprising to market analysts, is the explosion of apparel being purchased online. There was a time when fashion industry observers thought that shoppers would never purchase footwear or garments online because e-commerce activities lack the physical interact
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Bake Your Way to Success – How to Create the Best Logo for Your Bakery
Posted by Julie Rotuno on 14th Jun 2022
Why are Logos Important?
Why can’t you just stamp your company’s name in your favorite color on your packaging and business cards? Because that wouldn’t be anything special or memorable. You must realize the value of a good logo. A carefully designed logo not only attracts new customers, but also causes your existing customers to remember your store and encourage them to return. A logo id
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7 Types of Boxes You Should Consider for Your Business
Posted by Julie Rotuno on 14th Jun 2022
When it comes to picking the right box for your products, there are countless factors to consider. You need to evaluate things like durability, branding, graphics, size and shape, what text you’re going to print, and so much more.
But before you get into any of those specifics, you need to decide on the most important aspect:
what kind of box is best for your products.
We thought
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7 Reasons Why You Should Consider Purchasing Custom Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
You’ve spent hours securing loans, meeting with potential vendors, choosing the right products, talking with different designers about your branding, designing your logo, hiring the right employees, and scouring Pinterest and Instagram late into the night.
You’re confident.
Your new boutique is going to blow the competition out of the water.
But…you’re a little worried, too. W
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7 Reasons Why Demand for Eco-Friendly Packaging is Rising
Posted by Julie Rotuno on 14th Jun 2022
As we approach Earth Day 2021, the world is ready to repackage the way it handles packaging. Consumers are hungry for packaging that doesn’t cause their purchasing decisions to harm the planet. Brands are hungry for sustainable options that represent their values. In the end, eco-friendly packaging is the future because it’s what people, brands and the planet need! The eco-friendly movement in
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5 Types of Customizable Bags That Will Make Your Business Stand Out from The Competition
Posted by Julie Rotuno on 14th Jun 2022
You’ve done your research, and you know that custom printed bags can take your boutique or business to the next level. But what type of bags do you need? Let’s take a look at some of the most popular customizable bags, and examine the benefits and specifics of each option.
Custom Paper Shopping Bags
These are the shopping bag options everyone is familiar with! Custom paper shoppin
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5 Things You Should Know Before Designing Your Custom Shopping Bag
Posted by Julie Rotuno on 14th Jun 2022
When you first start to design your customized shopping bags, you might not have a clear idea of where to begin. And you may be overwhelmed by the amount of variables to consider.
Here, we’ve collected a list of some of our best tips on how to create unforgettable designs for your company’s custom shopping bag, from budgeting to branding, and everything in between.
#1. Consider Your Cu
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What is Die-Cut Packaging?
Posted by Julie Rotuno on 14th Jun 2022
In the packaging industry, one of the premier manufacturing techniques is die-cutting. This process relies on a die that cuts softer materials into an endless variety of sizes, shapes, and designs.Die-cut packaging is a great choice for companies that need huge amounts of custom packaging. That’s because it is so easy to mass-produce. Compared to other manufacturing techniques, die-cut packages ar
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5 Things About Kraft Paper Shopping Bags that Customers Love
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, you know we’re always combing the market, the data, and even our own customer feedback to bring you the most current and concise information about retail packaging.
It’s a question we get all the time:
What type of packaging is best for my company and brand?
Though we’d love to be able to give a quick, one-size-fits-all answer, the reality is:
the be
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5 Reasons to Buy Tissue Paper Wholesale for Your Store
Posted by Julie Rotuno on 14th Jun 2022
According to a recent conference by the
Contract Packaging Association, 64% of shoppers will buy a product off the shelf without ever having heard of it and without conducting any prior research at home. Why?
Simple: because the packaging caught their eye. If you’re a frequent reader of our blog, you probably already know how much of an influence packaging can have on your customer bas
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Using a Hot Stamping Machine
Posted by Julie Rotuno on 14th Jun 2022
Introduction to Hot Stamping Machines
Hot stamping has become one of the most common methods to print designs onto a variety of materials. Mid-Atlantic Packaging offers it as one of our custom printing methods for bags and boxes – and you can even do hot foil stamping at home with the right equipment. So what is hot stamping and why is it so popular? Let’s look at the basics of this re
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Custom Screen Printing Process
Posted by Julie Rotuno on 14th Jun 2022
Custom Printing Process – Screen Printing
A custom screen-printed paper bag, box, or wrapping paper roll is a great way to raise brand awareness. The process itself is also relatively simple so you get your custom packaging quickly. But how, exactly, does it work? We’ve taken a look at screen printing (also known as silk printing or serigraphy) and how we use it to create custom packag
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What To Consider When Choosing Between Customized Shopping Bags vs. Stock
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you.
If you’ve been on the fence about whether or not investing marketing dollars toward your pac
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Your Shopping Bag: To Customize or Not to Customize…That Is the Question
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you.
If you’ve been on the fence about whether or not investing marketing dollars toward your pac
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12 Types of Colored Paper Shopping Bags That You Might Not Have Considered
Posted by Julie Rotuno on 14th Jun 2022
You’ve spent the last few months designing your store’s business cards, dreaming up the perfect logo, combing the country to find the best products, and creating a killer storefront.
You’ve even planned a giant grand opening event to help create buzz around your store’s launch, and you’re furiously sending out reminders across social media. You might think you’v
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3 Things About Buying Candy Boxes Wholesale You Didn’t Know
Posted by Julie Rotuno on 14th Jun 2022
No matter the person, the holiday, or the season, just about everyone loves candy.
2016 is officially over, but our trusty calendar reminds us that the next all-important holiday season is in full swing – Valentine’s Day is a mere few weeks away, and Easter will be here before we know it – it’s time to start planning how your business is going to handle – no, dominate
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Beginner’s Guide to Packing and Shipping on eBay
Posted by Julie Rotuno on 14th Jun 2022
eBay is easily one of the most popular online commerce sites in the world. For a long time, it was the world’s most popular e-commerce site. To this day, it remains one of the biggest names in this market. As such, there is more reason than ever to get in on this growing segment of the economy. For those who may not be familiar with packing and shipping on eBay, we present this handy guide t
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How to Grow Your Brand With Custom Packaging Inserts
Posted by Julie Rotuno on 14th Jun 2022
Brands are inserting brand flair using custom packaging inserts. Think this little touch isn’t worth the investment? Consider customer expectations. Big gestures from big-box e-commerce stores, niche subscription boxes, and bespoke shipping from online retailers have left customers with some sky-high expectations regarding what should be arriving at their doors. When ordering from a new bran
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The Method Behind a Successful Packaging Redesign
Posted by Julie Rotuno on 14th Jun 2022
Updated packaging is the tent pole of a brand makeover. New packaging creates an opportunity to fix all of the things that didn’t work. It can also reintroduce customers to a brand using a new value angle. Of course, brand managers face lots of pressure to make the most of an update. Take a look at what to avoid, what to embrace, and what definitely needs to be on your “must-have&rdquo
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