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What is delicious packaging? It’s packaging that shows off the beauty and value of a food product. It also instills confidence by reinforcing the freshness and quality of the food. Brands that embrace delicious packaging create positive impressions with customers from the very first encounter.The truth is that food packaging speaks volumes about its contents. Customers are making subconscious judg …

Consumers are grabbing for some very different things in 2021 than they were in 2020, 2019 or 2018. As anyone in the consumer-goods industry knows, packaging strongly influences buying decisions. In a consumer poll conducted by the Paper and Packaging Board, 72 percent of consumers agreed that packaging design influences their purchasing decisions. The poll also provides some insights into the imp …

A lot of people don’t understand the importance of takeout food packaging. However, anyone who has ever received a cold and unsatisfactory meal can appreciate the difference. Good packaging can often mean the difference between a satisfied customer and a grievous complaint.For those of you who are in the business of serving takeout food, this matter is far too important to ignore. So, let’s discus …

At this point, everyone knows that the world of business has migrated to the internet. As it becomes more and more convenient for people to do their shopping at home, it is no surprise that the food industry is jumping on the bandwagon. For a long time, online food sales have not been a major factor. Indeed, many people would be nervous about doing this, but it’s perfectly safe if done correctly. …