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Your calendar never lies: it’s true. You’ve barely made it through the December holiday rush and now it’s time for Valentine’s Day. Have you even thought about how to prepare your gift shop business for the day of hearts? We get it: it’s the continuation of a stressful (but remember: potentially very profitable) time of year! Don’t worry…take a deep breath: at Mid-Atlantic Packaging, w …

You made it! You survived the holiday season of December! Go ahead, take a moment and pat yourself on the back, but then buckle your belt, because you have about enough time to take one solid deep breath before you have to board the train to the next big shopping rush. After all, Engagement Season is really only about half over. Ahhh, Valentine’s Day. Across the nation, jewelry s …

It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a …

Why are Window Displays so Important?A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for your business, you need to make sure to do it right. You can’t just stick a product in your window and call it a day; there’s a science to it and I’m going to help you mas …