It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a …

Why are Window Displays so Important?A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for your business, you need to make sure to do it right. You can’t just stick a product in your window and call it a day; there’s a science to it and I’m going to help you mas …

The holiday season is the bread and butter for many small businesses. While they often come with the financial benefits of extra orders and an influx of new customers, holidays can also be a perfect opportunity to show your customers just how much you appreciate their business. To generate customer loyalty, rise above your competitors, and create brand recognition, consider offering complimentary …

According to the National Retail Federation, this year holiday shopping was expected to increase by 3.6%. Even though the holidays are generally a busy time of year for sales, they’re not the only time you should want to impress with your gift wrapping. So at Mid-Atlantic Packaging, no matter what the calendar says, we’re always looking for year-round ways to excite, so your packaging can …