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Do brands need a tagline to catch eyes? Taglines are concise, powerful messages that reinforce brand identity. They can also increase memorability, boost recognition, and create trust. We often think of a tagline as being something we “hear.” However, taglines can be visually represented. In fact, taglines featured on packaging create powerful messaging. Should brands consider using taglines to ma …

Packaging is more important than some people might think.The reality is that bad packaging could hurt you. 61 percent of online buyers are more likely to stick with you if you send nicely packaged products.That’s a big deal, especially considering that more people are shopping online. Getting your package design right is vital, and that’s what Mid-Atlantic Packaging is all about.Getting the design …

What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list when developing packaging. Being precise with color is important for brands because research shows that color is critical in consumer purchas …

There’s a simple way for brands to offer a window into the quality of their products. Window patching is important for visual merchandising. The enticement factor of window patching is what causes so many food brands to use this packaging technique. However, window patching also enhances packaging for beauty products, electronics, culinary items, and more. Ultimately, window patching works in any …