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The United States Postal Service delivers over 500 million letters and packages every day. That’s a lot of mail. Is your brand a part of this staggering number of parcels?If you ship products in shipping envelopes or mailers, then you’ve probably already given at least some thought to how your packaging represents your brand. While sure, the purchases inside these packages matter, doesn’t it make …

Packaging may seem like a simple thing. However, it is almost complex enough to be considered an art form. The art of packaging is very important for business owners and anyone else who sells anything. Packaging protects vital items during shipment, and also ensures that they will have a longer shelf life. When selling through the mail, it is very important to understand the different typ …

Custom is king in a world where customers can click to buy from thousands of merchants. That’s precisely why so many e-commerce brands are leaving their marks with custom packaging. Packaging is an important feature of the purchasing cycle because it’s the very first physical interaction that customers have with your brand. While you may have invested heavily in creating a well-designed buying …