Is Your E-Commerce Packaging Missing Out on This Opportunity?
Posted by Julie Rotuno on 14th Jun 2022
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart,
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How to Recycle Kraft Paper
Posted by Julie Rotuno on 14th Jun 2022
Flexible and resistant, kraft paper has quickly become the preferred packaging choice for many brands. This is a durable, attractive, cost-effective and eco-friendly option that allows brands to create a wholesome, responsible brand identity without compromising on the integrity of their packaging. Kraft paper is made using something called the “kraft process” that differs slightly from the way ot
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Custom Kraft Boxes? It’s Easy If You Do it Smart
Posted by Julie Rotuno on 14th Jun 2022
What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take on a homespun vibe. The benefit on the sender side is that kraft boxes are extremely easy to design, make and ship. Take a look at w
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How Brands Can Use Custom Packaging to Create a Lasting Impression
Posted by Julie Rotuno on 14th Jun 2022
How does a brand become unforgettable? The secret comes down to creating an experience that leaves an imprint. For brands, this means appealing to all the senses to create an exciting, satisfying product interaction for customers from start to finish. Many brands overlook the importance of packaging in the overall process of making an impression. However, packaging is an important tool for brand r
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