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Packaging is an integral part of every business. The materials used, the designs incorporated, and the time spent on the presentation can immensely impact consumers. So here are a couple of helpful tips on the art of packaging design that businesses should know.

Keep Packaging Designs Simple

Customers have had positive reactions to simple, minimalist packaging. However, because many packaging designs choose bold, bright visual stimuli, they need help taking in the finer details. So one design choice when creating your packaging is to keep your packaging simple and easy on the eyes.

Instead of bombarding customers with intense, over-the-top designs and hues, choose three colors to stick with against a neutral background for a sleek, calming look. Customers can appreciate the level of sophistication and tranquility your packaging offers instead of in-your-face branding. You want your packaging to reflect the type of product you sell as well, whether it’s jewelry, clothing, technology, or something else.

Pick Clear, Concise Messaging

Many brands compete by trying to make their products stand out as much as possible against the competition. So one helpful packaging design tip to know is to have your message conveyed as quickly and effectively as possible. Too much information can feel overwhelming, so your message should remain simple and to the point.

Instead of paragraphs of text and an overabundance of visuals, you could place your brand name and one to two selling points on your package. This can help it feel inviting and welcoming to customers. You can even set your message over a colorful, vibrant background for a balanced design.

Reduce Packaging Waste

Over time, brands and customers have become more aware of the materials and packaging used to create effective packaging. However, there’s been a shift in how much packaging waste can come from a single box, so reducing waste is an essential consideration for being environmentally conscious. Using recycled materials, encouraging consumers to reuse your packaging, and reducing the size and weight of product packaging, can make a considerable difference in environmental friendliness. Customers’ impressions of your business may also rise.

When designing custom packaging for businesses and retailers, the goal is to have eye-catching, sophisticated branding for easy recognition and presentation. At Mid-Atlantic Packaging, we offer beautiful products for companies that need luxurious packaging for clothing, jewelry, candy, and more. Our custom retail boxes incorporate hot stamping processes for simple, quick logos and branding for the perfect finishing touch in your packaging process. If you want to know more about our sophisticated custom retail packaging, contact us today.