Think of tissue paper as the unsung hero of packaging. It may look delicate, but when you put your brand on it, it becomes one of the hardest-working tools in your lineup. It’s versatile, it’s functional, and it makes people feel really good about your business. It’s why custom tissue deserves a permanent spot in your packaging rotation.
The Versatile Visual Touch
Picture this: you pop into your favorite boutique, pick out something you love, and leave with a gorgeous bag, coordinating tissue, maybe even a freebie or two tucked inside. The whole experience makes you think, “I can’t wait to shop here again.”
Now flip to the online version of this same experience: Too often, that purchase shows up in a plain plastic mailer, your item shrink-wrapped in more plastic, with nothing but a receipt inside. No color. No freebies. No personality.
That’s a missed opportunity.
Custom tissue bridges the gap between in-store and online experiences. It makes ecommerce packages feel just as polished, thoughtful, and exciting as your brick-and-mortar bags. And, perhaps most importantly, customers receive the same sense of consistency, care, and delight no matter how they shop with you.
Patterns, Prints, and Personality
Custom tissue isn’t just filler. It’s a blank canvas for your brand to shine, and there are endless ways to make it feel unmistakably yours. Some businesses keep things bold and direct, while others go for subtle details that quietly reinforce their identity. The beauty of tissue is that you can tailor it to match your brand personality without it ever feeling forced.
Here are a few ways you can approach your design:
- A repeating pattern of your logo that makes your name impossible to miss.
- A variety of logo styles and icons that shows off the depth of your brand identity.
- A memorable tagline that speaks directly to your customers.
- Abstract shapes and imagery in your brand colors for a design that’s artistic yet cohesive.
Every sheet becomes a brand touchpoint. Instead of a plain piece of paper, it’s a stylish reminder of who you are and what you stand for.
Pretty Packaging = Happy Customers
There’s a reason people get excited about unwrapping a present. The crinkle of the tissue, the slow reveal of what’s inside. It turns a simple item into a memorable experience. That same feeling is what custom tissue can bring to your products, whether someone is treating themselves or buying for someone else.
Imagine a customer choosing your product as a gift. They don’t have to repackage it or add extra flair because your custom tissue has already done the work. The wrapping feels intentional, the presentation feels special, and suddenly the gift feels more elevated and thoughtful.
And when customers shop for themselves? That same sense of occasion makes them feel cared for. It’s not just a purchase, it’s an event that feels worth repeating.
Custom tissue adds delight, elevates the perceived value of their purchase, and leaves both givers and receivers feeling impressed with your brand.
Bonus Points
- Cost-effective branding: Compared to other custom packaging options, tissue is a lower investment with a huge impact.
- Share-worthy: Gorgeous tissue makes an unboxing opportunity ready for the Gram, turning customers into instant brand ambassadors and getting your business in front of more people.
- Eco-friendly options: FSC® certified and 100% recycled tissue options let you stay sustainable while still looking great.
Let's Get Started!
Custom tissue isn’t just an afterthought. It’s a small detail that makes a big difference in how your brand is remembered. From the shopping bag to the unboxing moment, it’s the touch that makes your packaging feel as thoughtful as the products inside.
Ready to see how custom tissue can bring your brand to life? Let’s design a tissue paper that feels unmistakably yours.
