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Sending a gift is always exciting. But no matter what occasion you’re celebrating, a meaningful gift is made all the more special with a little creative gift packaging.

But what are the latest trends when it comes to packaging?

How can you make sure your gift is sending the right message?

And, if you want to provide gift packaging options to your customers, what should you consider?

Don’t worry…we’ve got all the answers you need right here, so read on, as we give you the scoop on the top 3 gift packaging trends.

Top Packaging Trend #1: Keep It Natural

Today, organic and natural are all the rage. And if your brand lends in even the slightest way toward a green business model, imagine if your packaging reflects the same care and thought you put into selecting your products and ingredients. We love the natural packaging trend!

It couldn’t be easier to implement a natural feel into your packaging. Even if you have already invested in gorgeous custom bags and boxes, this year, why not add another level to your instore giftwrap offering – simple

Your customers will love this special extra option because, let’s face it, who doesn’t love to unwrap a gift? Drop it into your custom printed bag with some custom tissue, and you have the gift that actually keeps on giving.

Top Packaging Trend #2: The Icing On the Cake – Creative Gift Packaging for Confections

For a while, it was enough to send elaborately decorated cakes out the door without any thought to the packaging. Plain pink bakery boxes did the trick…but thanks in part to the Instagram generation, now food companies around the globe have begun to take packaging their products more seriously.

The idea is to find packaging that elevates the excitement for customers – and that makes them more likely to post pictures and hashtags that celebrate your brand across their social media accounts.

If you’re in the confection or gourmet food industry, giving the gift of food to someone special can be that much sweeter if you turn once-plain packaging into the perfect finished gift – and now, you have more options than ever.

We love the idea of window boxes that give recipients a “sneak peek” at what’s inside. Tie a simple bow or add a custom label, and you literally have excitement in a box.

Top Packaging Trend #3: It’s All About Excess

Whoever said “less is more” clearly hasn’t been let in on this year’s creative packaging trends!

Right now, giftwrap with bright and bold patterns is all the rage. Mix-and-match is especially big in fashion this year – and that trend easily transfers over to the packaging industry.

Giftwrap that combines polka dots with stripes, uses mixed metals, or even that contains multiple patterns can really add to the wow-factor!

If the contrasting color ideas aren’t quite right for your brand, you can still make this trend work for you. How?

Mix it up with the ribbons and bows you use. We suggest using several different shades, widths, and materials – even textures – of ribbon to tie up your packaging. Build the unwrapping excitement as customers can’t wait to untie and pull off each ribbon – not to mention, who doesn’t love gorgeous ribbons? Most people love to repurpose ribbons on future gifts…now that’s regifting at its finest.

Where Can You Find Creative Gift Packaging?

Now that you know all about the latest packaging trends, and have some inspiration for how to take your gifts to new heights, what’s the next step?

Easy! You’re ready to shop for all the wrapping and packaging supplies you’ll need!

And that’s exactly where we come in.

At Mid-Atlantic Packaging, we’re dedicated to bringing you the highest quality of materials in a wide range of options. So no matter what you’re thinking of, if you’re looking to update your gift packaging, we’ve got you covered.

Browse our selection of packaging options on our website, or get in touch with us about creating some custom retail packaging of your own.

And don’t forget to check back on our blog to learn more about how to create a packaging design that helps build your brand, keeps your customers happy, and honors your products.