The Benefits Of Using Hot Stamping On Paper Bags
Posted by Julie Rotuno on 20th Feb 2023
The paper bag is one of the most common and versatile packaging that can be found in almost any store. It's a great way to package goods for easy transportation, but did you know there’s an even better way to customize these bags? Hot stamping has become increasingly popular among businesses looking to add custom designs to their paper bags without breaking the bank. In this article, we will discu
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Business Benefits Of Paper Bag Packaging
Posted by Julie Rotuno on 6th Feb 2023
Paper bag packaging is an effective and sustainable form of packaging for businesses that are looking to reduce their environmental impact. Paper bags are cost-effective and offer many benefits that can help businesses increase their efficiency and profitability. This article will explore the potential business benefits of paper bag packaging, providing useful information for those considering mak
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What is the Difference Between Cardboard Boxes and Corrugated Boxes?
Posted by Julie Rotuno on 30th Dec 2022
If you are an entrepreneur, then chances are good that you have learned just how critical choosing the right type of product packaging is. Choose poorly, and your products will arrive damaged, and your customers will be unhappy.
Companies that ship their wares to clients likely use cardboard or corrugated boxes. In fact, it's not too unusual to hear people using the terms "cardboard" and "corrugat
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What Coating To Use For What Type of Packaging
Posted by Julie Rotuno on 18th Dec 2022
What do you want your packaging to do for your brand? If you're like most entrepreneurs, you want packaging that stands out on the shelf to differentiate your products from those of your competition.
Creating great-looking packaging is essential to drawing eyes toward your products. That means that the packaging you choose has to go beyond being merely functional. Your packaging needs to protect w
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The Benefits of Choosing Jute Bags
Posted by Julie Rotuno on 30th Nov 2022
Is your brand environmentally conscious? If so, you probably take care to reduce, reuse and recycle as frequently as possible.Your emphasis on green practices means that you probably also are looking for a way to package your products that is more sustainable. If that packaging also is attractive, durable, and versatile, then so much the better.Jute bags may be exactly what you are looking for. Ma
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Types of Paper Bags and When to Use Them
Posted by Julie Rotuno on 18th Nov 2022
The Best Types of Paper Bags for Retailers and RestaurantsWhat role should paper bags play in product packaging? The "brown paper bag" is something of a grey area for many retailers. In reality, bags can provide a perfect mix of elegance and utility when used correctly. While reusable bags have been getting attention lately, the truth is that a reusable option isn't always the best choice. The goo
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Preparing Your Packaging for Black Friday and Cyber Monday
Posted by Julie Rotuno on 18th Oct 2022
If you own or are a part of a retail business, then you probably already know how critical the holiday season is to your company's success.
The sort-of official kick-off of the holiday retail season is Black Friday and Cyber Monday. These are major events on any retailer's calendar, so it pays to prepare for them well in advance.
The more your organization can drive customer loyalty, the more succ
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Why Window Box Packaging is The Best Way to Showcase The Product
Posted by Julie Rotuno on 29th Sep 2022
Most brands spend a great deal of time, money, and effort in finding the right packaging for their product. Of course, it is possible to simply choose a generic box that could be used by any company, but that's not necessarily the best strategy.
On the surface, a plain, generic box might look like the way to go. After all, little effort is involved in it, and the price is certainly right.However,
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Using Promotional Tote Bags to Promote Your Business
Posted by Julie Rotuno on 14th Sep 2022
How else can you customize your tote bags? You might add your company's name, its website, or even graphic elements that people are likely to associate with your brand. Do you use a distinctive font in your logo, company name, website, or elsewhere? If so, it may make sense to incorporate that font into the text that goes on your tote bags.If you are unsure about creating the design yourself, just
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Revamping Your Packaging for the Holidays
Posted by Julie Rotuno on 25th Jul 2022
The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This
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How Illustrations Can Help Your Packaging Design
Posted by Julie Rotuno on 14th Jul 2022
As a consumer, what do you think it is that most attracts your attention to products on the shelf?Chances are good that "packaging design" instantly popped into your mind. Although some entrepreneurs find it surprising, well-designed packaging actually can tip the scales in their favor. Those who treat packaging as an afterthought or as merely a utilitarian matter definitely are missing out on val
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Candle Box Packaging Designing Tips
Posted by Julie Rotuno on 14th Jul 2022
Most households in the U.S. have at least a few candles. They make great gifts, and there's no better light source for creating an intimate atmosphere and adding ambiance to any space.
Because candles are so popular, there is an abundance of candle companies out there. How can you compete with all of those manufacturers?
There are several things you can do to make your products dist
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Importance of Customized Soap Packaging
Posted by Julie Rotuno on 3rd Jul 2022
Everyone needs and uses soap in one form or another. That's good news if you're in the soap business: Everyone wants your product.However, in a market with so many options, it can be challenging to make your soap more appealing than the wares of your competitors.You can differentiate your products by using all-natural ingredients, formulating unique scents, choosing beautiful colors, and otherwise
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Why Custom Candy Packaging Boxes Are Useful?
Posted by Julie Rotuno on 3rd Jul 2022
Custom candy packaging boxes provide protection for products that are fragile in nature. The packages also are good for branding as you try to establish an identity for your business. These two reasons alone are good enough answers to why you should consider buying custom boxes to package your company's candy. Still, there are more than two reasons for doing so, which we'll explain in detail
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Reasons Why Business Owners Use Gable Boxes
Posted by Julie Rotuno on 3rd Jul 2022
When it comes to packaging options, businesses have choices. Among the most popular styles of boxes that we sell is the gable box. It's an attractive, affordable, and custom-ready option perfect for companies small and large. If you're looking to elevate your products in a way that resonates well with your customers, pay close attention to the information below. It provides valuable insight into t
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Make Your Brand Stand Out With Custom Perfume Boxes
Posted by Julie Rotuno on 1st Jul 2022
Have you ever noticed just how distinctive the packaging for perfume is? The packaging is easily as unique and interesting as the scent itself.If you are in the perfume industry, then you probably are already familiar with just how critical the right packaging is. However, you may not realize that the perfume boxes you choose actually have the power to make or break your brand.This means that it i
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Tips for Tea Box Packaging
Posted by Julie Rotuno on 1st Jul 2022
Are you hoping to introduce a new audience to the world of tea? In order to do so, you've probably spent considerable time and expense to find reliable growers who rely on sustainable farming practices.You may think that your work is almost done, but it's really only beginning if you haven't designed packaging for your tea.In fact, designing custom tea packaging can be just as time-consuming and c
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Guide to Subscription Box Packaging Design
Posted by Julie Rotuno on 30th Jun 2022
Subscription boxes are incredibly popular with a broad range of consumers. People anticipate receiving each new edition, looking forward to its arrival like they used to get excited for Christmas.When those subscriptions arrive in a beautiful box or another well-designed packaging, the excitement is only heightened. If you want to ensure that your customers genuinely feel that they are receiving s
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Why Mailer Are Dominating The Industry
Posted by Julie Rotuno on 30th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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The Psychology of Custom Packaging
Posted by Julie Rotuno on 24th Jun 2022
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are
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2 Colored Shopping Bags You Have to See
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, you know we’re always working hard to deliver new products to you as often as we can.
And this month is no exception! So without further ado, we’re excited to announce the release of an entirely new product line. We also want to tell you about the new colors we’ve added to one of our bestselling products.
Introducing…The Duet Shopping Bag
Allow us to intr
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18 Stats that Prove Retail Packaging Creates Customer Loyalty and Grows Your Business [INFOGRAPHIC]
Posted by Julie Rotuno on 14th Jun 2022
Of course we’re going to tell you how much of a difference the right packaging, bags, and boxes can make to your business – but you don’t have to just trust us. We’ve got the facts to back up our narrative. Need some convincing? Let’s take a look at some of the top statistics regarding the impact that the right retail packaging can have on your store.
DOWNLOAD THE ENTIRE INFOGRAPHIC HERE
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What is Carton Packaging?
Posted by Julie Rotuno on 14th Jun 2022
From the pantry and refrigerator to the bathroom cabinet and the kids’ playroom, carton packaging is everywhere. These ubiquitous boxes can contain almost any kind of consumer goods. In fact, Grand View Research determined that this type of packaging is so popular that it will have a market size of $141.35 billion around the year 2025.
Why do so many companies choose carton packaging for
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Top 10 Creative Packaging Ideas for Christmas
Posted by Julie Rotuno on 14th Jun 2022
Think outside the box (pun intended) with these festive ideas for holiday gift wrapping. Your customers will appreciate the time and detail you put into creating a package that is as lovely as the gift itself! Check out our top 10 favorite ideas below:
1. Tag, You’re It!
Buy a box of customized tags with your company’s name running across the bottom. Be sure to add a pop of color and may
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6 Tips for Better Packaging for E-Commerce Fulfillment
Posted by Julie Rotuno on 14th Jun 2022
How do you go big with e-commerce packaging when you don’t necessarily have a big budget? The answer isn’t as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy for product fulfillment. What are the elements of good e-commerce packaging that digital brands need to know about? Take a look at six shipping t
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Paper or Plastic Custom Shopping Bags: Which is Right for Your Business?
Posted by Julie Rotuno on 14th Jun 2022
We’ve all heard that famous grocery store question, “Paper or plastic?” But what do you choose when it’s not your groceries, but the items in your store, that are going into a bag?
Let’s evaluate the differences between paper and plastic bags to determine which is the best option for your business.
Choosing Between Paper or Plastic Shopping Bags
Paper Custom Shopping Bags
You prob
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Packaging The Story Of Your Business
Posted by Julie Rotuno on 14th Jun 2022
To create beautiful packaging your business story must be woven into the design. Your company is unique, and any product packaging should reflect that to current and potential customers.
Therefore, packaging should reflect a personality. The challenge is, how do you accomplish this in an interesting way? Fortunately, it’s much easier than you think. It can be achieved very inexpensively,
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Packaging is Just as Important as the Product!
Posted by Julie Rotuno on 14th Jun 2022
As a business, creating a good product is only half the battle. You also have to package it in a way that’s appealing to your target audience. Research has shown time and again that packaging affects purchasing decisions and how consumers feel about what you’re selling.
If you’ve made a sale online, you have to be conscious of how to package products for delivery. That means thinki
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Kraft Paper and Why It’s So Popular
Posted by Julie Rotuno on 14th Jun 2022
Business owners across the country are increasingly interested in making eco-friendly choices. One of these choices is to opt for kraft paper packaging?
Have you heard of kraft paper? Maybe not, but you’ve definitely seen it being used by some of the trendier retailers around town. Why are so many companies choosing kraft paper? Is it a good choice for your brand?
Read on to learn m
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How to Choose the Right Custom Shopping Bag for Your Business
Posted by Julie Rotuno on 14th Jun 2022
Once you’ve decided to order custom shopping bags for your business, you’ll likely have more than a few questions about which bags you should choose, how they should look, and how they can help take your store to the next level. The truth is, customized shopping bags are a great way to spread the word about your business, and should be seen as an integral part of your marketing plan! In fact, a
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How to Choose the Perfect Retail Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Retail packaging, especially bags that are durable enough to be reused by your loyal customers, are much more than just great advertising. They communicate to your shoppers that you care enough about your merchandise to go above and beyond.
But how do you know which type, style, and branding strategy is right for your store? We’re letting you in on our 4 simple steps to picking out the pe
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Why Mailer Boxes Are Dominating The Industry
Posted by Julie Rotuno on 14th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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5 Ways Custom Shopping Bags Can Increase Your Bottom Line
Posted by Julie Rotuno on 14th Jun 2022
Are you looking for ways to get into the black this quarter? Are your profits growing, but at a rate that’s not quite up to speed? Sure, big changes, like opening an online store, increasing your hours, or hosting in-store events can help you turn a bigger profit, but what about the smaller details?
Believe it or not shopping bags are a proven way to increase your bottom line. How can tha
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Custom Packaging Tips for Online Brands
Posted by Julie Rotuno on 14th Jun 2022
How long does it take for a customer to form an opinion about a brand?According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds.If you have a company that exists only in the virtual world, meaning that you do not have brick-and-mortar locations that people can visit, it’s critical that you have an eye-catching and information-
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4 Things to Consider When Buying Retail Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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Printing on Custom Packaging: All About Color
Posted by Julie Rotuno on 14th Jun 2022
Why is color important in packaging? Color brings brands to life. For brands looking to create a lively identity that truly jumps out at customers, using color in packaging is essential. Using color in packaging is easier than most brand managers realize. While worries about cost and environmental factors cause many brands to shy away from adding color to packaging, there are ways to go bold witho
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How to Convert Your Retail Packaging to Meet Sustainability Standards
Posted by Julie Rotuno on 14th Jun 2022
Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r
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Why Labels Are Perfect for Brand Messaging and Awareness
Posted by Julie Rotuno on 14th Jun 2022
If you look at the work that technology giant Google has applied to its various operating systems, you will notice that a certain design sensibility is shared across Android, Chrome OS, and the next-generation Fuchsia, which is still under development. This style, which is formally known as Google Material Design, has been around since 2014, and it aims to translate the visual appeal of real pa
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What are the Different Types of Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products.
Among the most common packaging printing options, today are:
Lithography
Flexography
Digital and Inkjet printing
Rotogravure
Silkscreen
How
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Advantages of Pillow Boxes
Posted by Julie Rotuno on 14th Jun 2022
Have you ever thought of packaging your products in pillow boxes? This unique packaging option is gaining popularity thanks to its versatility and functionality.
If you’re not sure what a pillow box is, then you’ve come to the right place. At Mid-Atlantic Packaging, we specialize in all sorts of packaging for all kinds of products. Pillow boxes are merely one option among many. Contact us
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