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Custom printed shopping bags aren’t just cute gimmicks—they can seriously bump up your business. Did we catch your attention yet? Check out these proven, very real benefits that customized shopping bags can offer—we’re pretty certain they’ll have you convinced it’s time to step up your game.

Custom Printed Shopping Bags Can:

1. Be Ordered on Several Sized Bags

You wouldn’t put a spatula inside a shoebox. So why try to cram your product into packaging or shopping bags that only “sort of” fit? Instead, why not order customized bags for your shop in a variety of sizes? If you sell different-sized objects, then it makes sense to have sizes that will accommodate your items. There’s nothing more annoying to a customer than having to walk around all day carrying a giant plastic shopping bag for the pen they just purchased. Don’t put your customers through that.

2. Actually Save You Money

It may sound counter-intuitive at first, but think about it: when you buy smaller units or individual options of anything, the price may be higher. But placing larger custom orders will ultimately save you money. The landed cost of a product (how much money you actually spend on a product by the time it arrives on your doorstep) is lowered when you look into stocking up, and coupling that with companies that offer local delivery options can help keep costs down even more. So if you’re considering ordering custom bags, think about making a larger order this time.

3. Control Your Environmental Impact

Don’t rule out customized shopping bags if your store has an emphasis on natural products or you’re trying to do what you can to reduce your impact on the environment. Many people may assume that customizing their bags means they can’t look into eco-friendly options, but we have eco-friendly bags that are customizable, and they may not cost much more, if any more at all, than the non-eco versions. Today’s customers are savvy and eco-conscious. Many of them will likely notice that you go out of your way to be environmentally friendly—and if being green is part of your brand identity, you want to be consistent in your efforts and carry that philosophy all the way through, from product to packaging.

4. Give You an Image Boost

Regardless of what your profit margin is actually saying, shoppers often associate customized shopping bags with high-end boutiques and stores. If you’re trying to take your business to a new level, have recently revamped your image or relaunched your website, or have just started stocking new products, you need to adjust your packaging accordingly. When it comes to your bags, design for the shoppers you want, not just for the shoppers you already have.

5. Keep Your Name in Customers’ Heads

You know that magnet on your refrigerator, the one with the calendar on it? Picture it. It’s from a company, right? You see that company’s name every day. Maybe you’ve even memorized their phone number. What if your packaging could be just as effective? We all save our nice shopping bags—they’re perfect when it’s your kiddo’s turn to bring in snack for the class, or when you need to run a few things over to a neighbor’s house, or even if you’re doing last minute giftwrapping and need a cute bag. When customers reuse your branded bags, you’re extending your marketing efforts without doing anything at all. That wouldn’t happen with a plain, sheer plastic bag.

6. Help You Edge Out the Competition

Let’s face it: todays brick-and-mortar stores are in a constant fight against the online retail giants. Sure, they may have lower costs. No one is arguing that. But they have their drawbacks, too. Shopping at an online retailer often means waiting 3-5 days for purchases to arrive, paying for shipping costs, and “hoping for the best” in terms of what you think you’re ordering versus what actually shows up in the box. As a physical retail store, you have far more advantages than you think you do, especially given the rapidly growing shop local, support small biz movement. Since in-store shoppers are looking for gratification, make sure that upscale shopping bags are a part of that experience. You’re not delivering a smashed postal box that may have sat out in the rain for eight hours—you’re giving your customers a crisp piece of folded tissue paper, an elegant bag, and, most of all, their item, right away. A positive experience like this is what turns one-time customers into loyal and long-term customers.

The right bag can make all the difference—and we’re not talking about Prada or Chanel. MidAtlantic Packaging service representatives are available to help go over ideas, talk about shipping costs, and brainstorm to create the kind of shopping bag that’s not just good enough for your products, but is also good enough for your customers.