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Bringing new customers to your business can result from one significant factor: product packaging. Using printed tissue paper can heighten the feeling of luxury and sophistication, often reminding customers of their favorite high-end brands. However, there are many more benefits of printed tissue paper for retailers and brands to keep in mind.

Benefits of Custom-Printed Tissue Paper

Tissue paper can benefit several types of businesses, whether a mom-and-pop shop or an e-commerce retailer. Let’s go over the various perks of printed tissue paper, from generating word-of-mouth and business awareness to adding product value, being affordable, and taking up packaging space.

Generates Word-of-Mouth

Custom-branded packaging can increase public awareness and word-of-mouth for your business. Customers often save high-quality packaging from their favorite brands and repurpose them for other means, such as gift-giving and storage. Reusing packaging and printed tissue paper for gift-giving can bring new eyes and curiosity to your brand, thus increasing your customer base.

Furthermore, when using creative, inventive, and distinct tissue paper designs, many customers may react strongly to it and take a picture to share on their social media. As a result, the eye-catching nature of the paper can create virality and intrigue around your brand. Incorporating something as minor as printed tissue paper can greatly increase word-of-mouth and awareness around your products and services.

Enhances Your Brand Perception

Brand perception is one of the determining qualities of customer retention. The detail businesses put into packaging can far exceed others based on packaging materials, eco-friendliness, interior packaging choices, and shipping methods. Moreover, if you want to increase the visual aesthetic of your packaging, adding custom-printed tissue paper and packaging can do wonders for brand perception.

When you want your business to have a perception of quality and sophistication, increasing the prices can demonstrate incentive, improve profit margins, and change your customers’ perspective. Custom-printed tissue paper can leave a lasting impact on customers upon opening their package, creating the perfect opportunity for associating your brand with luxury, excitement, and joy.

Helps Heighten Emotions

Receiving a package from their favorite companies creates a sense of excitement and anticipation for customers. There are several stages of emotion when customers purchase a product from a company. Firstly, anticipation can create eagerness and excitement around your package, where customers will regularly check the delivery status of your product. When the package reaches a customer’s front door, there’s immediate excitement as soon as they see it.

Once customers have the package in their hands, there’s an increase in joy as they cut through the sealing tape and pull back the tissue paper to reach the product. Finally, there’s increased satisfaction when they finally receive their product. Whether it’s a new kitchen tool, file storage for an office, or a printed copy of their favorite book, placing the order to receive the product is its unique experience. Printed tissue paper can add a sense of excitement to the entire process.

Deepens Brand Message

There are many reasons why a consumer buys from a specific brand; most notably, it can result from the brand’s story and message. When a customer receives a package from a brand, it can either make or break their connection to that story and message. The packaging can have character, or it can look plain and unnoteworthy, defeating their relationship with the brand.

Thankfully, one significant benefit of using printed tissue paper is that it deepens your brand’s message with customers. It provides a personal touch to packaging, as customers can pull back each layer upon discovering the product they ordered. It’s not always about selling products, but also selling emotions and lifestyle. Small details, such as printed tissue paper, can make a considerable difference between you and your competition by creating a lasting impression on customers.

Adds Product Value

When a customer opens a package, what are some things to expect? Do they expect the detail that goes into the packaging, materials, colors, interior packaging, accessories, and protective touches? Or will they feel disappointed upon seeing a lackluster presentation that results in a broken or damaged product? Printed tissue paper can create a higher sense of value for customers and add to their purchasing experience.

Adding custom-printed tissue paper is an effortless, simple method of adding protection and presentation without exceeding the budget. You can go above and beyond in tissue paper design to give the product an air of quality that leaves customers impressed and more inclined to trust your business. Instead of using bulky, difficult interior packaging, tissue paper can do wonders for your product presentation and preservation.

Affordability and Lightweight

Many businesses choose printed tissue paper due to its cost-effectiveness and lightweight material. Because tissue paper is incredibly light, purchasing tissue paper sheets in bulk doesn’t significantly impact costs. This simple solution creates convenience for wrapping products and adds protection throughout transit and delivery. Companies won’t have to worry about making room for difficult, bulky packaging supplies.

Furthermore, printed tissue paper also makes for affordable shipping and packaging material. Tissue paper is one of the most affordable packaging and shipping materials available, even when ordering in bulk. It’s especially helpful when cutting costs or setting a smaller budget, as it can provide multiple purposes without making a dent in your expenses.

Tips for Creating Custom-Printed Tissue Paper

When creating unique, eye-catching tissue paper designs for your brand, there are a couple of tips to consider. Firstly, upload your logo in a tiled pattern for immediate recognition from customers upon receiving your package. You can upload it through various file formats, such as PDF or EPS, along with an image resolution of 300 DPI. Keep in mind that a low-resolution image will reflect negatively on the product. You can also use pre-loaded patterns for quick, simple tissue paper printing designs. Furthermore, making your logo larger or smaller, rotating them in different directions, and similar changes can add visual appeal.

Color also plays a considerable role in tissue paper design. You can start by making your brand logo color look beautiful and effective, but you can also have a unique tissue paper color. Choose colors that go along with your brand market and story. For instance, if you create TLC, self-care products, neutral and pastel colors may make the biggest impact.

Are you looking for custom-printed tissue paper for packaging, shipping, visual aesthetics, and more for your business? At Mid-Atlantic Packaging, we carry high-quality tissue paper, packaging, interior packaging, and more for companies who want to evolve their product’s quality and presentation. You can purchase our custom tissue paper in bulk to help create intrigue and give added protection to your packaging. Simply add your logo, social media, or tagline to our tissue paper options for plastic shopping bags, paper bags, bakery boxes, apparel boxes, gift basket supplies, and more. If you have any questions about our custom tissue paper options, contact us today.