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Leading with Legacy: How Julie Rotuno Took Charge of a 40-Year Family Business

5th Jan 2026

Julie Rotuno on CEO School

Taking over a family business means stepping into a story that's already in progress. There's a legacy to protect, a team counting on you, and a future that won't necessarily look like the past.

How do you honor everything that came before you while finding the confidence to lead in your own way?

It's a question Julie Rotuno knows firsthand. As CEO of Mid-Atlantic Packaging, Julie has helped guide a family business with more than 40 years of history into its next chapter. On CEO School, she sits down with host Suneera Madhani to talk about the personal side of leadership, from navigating self-doubt to setting meaningful goals and learning to embrace progress over perfection.

It's an honest look at what it takes to grow into a leadership role, especially when the business you're leading is also part of your family's story.

Watch Julie's Conversation on CEO School

Get to Know Mid-Atlantic Packaging

Behind every business is a story, and MAP's story has always been about people: the family who built it, the team that carries it forward, and the independent retailers we help every day.

If you're a retailer exploring stock or custom packaging, our team is here to help you think through your options, find the right fit for your business, and plan for what's ahead.

Talk with a MAP Packaging Consultant or Send us a Custom Quote Request! 

Watch More of Julie's Podcast Appearances

Julie has joined conversations with business leaders and industry experts to share what she's learned about running a family-owned business, leadership, and the role packaging plays in the retail experience.

Explore more of Julie's podcast appearances here on the MAP blog.