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Have you ever noticed just how distinctive the packaging for perfume is? The packaging is easily as unique and interesting as the scent itself.

If you are in the perfume industry, then you probably are already familiar with just how critical the right packaging is. However, you may not realize that the perfume boxes you choose actually have the power to make or break your brand.

This means that it is crucial to design custom perfume packaging rather than just opting for something that's generic and readily available. That can be an enormous mistake because who is going to remember your brand if you don't pour some real-time thought into the boxes for your perfume?

When you are ready to move forward with designing custom boxes for your perfume, get in touch with Mid-Atlantic Packaging. Our design experts can help you develop a new and eye-catching design that perfectly captures the essence of your brand.

A Powerful Tool for Branding

If you want to entice people to buy your perfume, then it's essential to have a box that has a distinctive shape and design. The more unique and carefully crafted the perfume box is, the more readily customers will be able to identify products from your brand.

Your unique perfume box can do a great deal for your brand, such as:

• Making it immediately recognizable on the shelf
• Identifying your brand's name and logo
• Carrying a tagline that's designed to attract attention
• Ensuring that your products never arrive broken
• Provide a unique way to connect with the public

Essentially, the boxes that will contain your perfume will serve to identify your brand to the world. When people see the colors, images, fonts, and text that appear on the box, they will immediately know that your company manufactured this perfume.

Boxes also perform a functional purpose. Most perfumes are contained within relatively delicate bottles, some of which might be exquisitely shaped. The box surrounds the bottle, providing padding and protection that guards against breakage.

What makes custom perfume boxes so powerful? It's the fact that they are so easy to personalize. Include original artwork, a photograph, or an intricate pattern of intertwining colors. In addition to being beautiful, the boxes can be informative. An ingredient list, safety regulations, and the name of the fragrance all can be included.

Building Connections with Customers

Are you hoping for one-time sales, or would you prefer to build life-long relationships with loyal customers?

Most entrepreneurs would prefer the latter, regardless of their industry. Designing custom perfume boxes is one way that you can create and foster connections with the people who buy your products.

Customers look to the perfume box to learn:

• The ingredients in the perfume
• Health and safety information
• A description of the scent
• What the brand stands for

That is a great deal for one box to convey. However, if the box is carefully and thoughtfully designed, accomplishing all of these goals is not too difficult.

Before you can achieve this, it's essential to reflect on your brand's personality. Is your company young, bright, and vibrant? Maybe you prefer an aesthetic that is more elegant and refined. On the other hand, perhaps your brand wants to project an image of products that are clean, environmentally friendly, and non-toxic?

Basically, it is essential that your company figures out how to define itself. These values can then be translated into the packaging for your perfume.

A brand that is young and vibrant may opt for bright, splashy colors and hip taglines that will draw the eyes of youthful consumers.

By contrast, a luxury brand that is elegant and refined may choose something simple and sleek. Perhaps a matte black box with a contrasting shiny embossed name or logo.

The clean, environmentally friendly company may take more of a minimalist approach that relies on clean lines, straightforward text, and pale colors.

Consider Special Event Boxes

Some perfume manufacturers use the same boxes throughout the year. They love the design they have, and they know that their customers can spot their products from a mile away thanks to the familiar packaging.

Other manufacturers like to produce different boxes depending upon the season or a special occasion. This is an eminently sensible approach, as many people give perfume as gifts on holidays and special occasions.

Accordingly, it might be wise to design packaging with a Christmas theme to be introduced in November or Valentine's Day theme that could come out in January. Maybe you'll have special boxes designed for events like birthdays and anniversaries. Customers love this because it means that they don't have to wrap the gift before they give it.

You don't necessarily have to design entirely new perfume boxes for each holiday or celebration, although that is an option. You could simply have slight variations on your ordinary perfume box, perhaps a different color scheme or the addition of a ribbon or special label to pay homage to an occasion.

Reflect on Sustainability and Recyclability

Some people like to keep perfume boxes, using them again and again to keep trinkets and mementos. Other people prefer to recycle the boxes once they are done with them.

It makes sense to design custom perfume boxes that could be suitable for both of these purposes. Ideally, the box will be sturdy enough to last for years, but it is important to balance this with an eye to the future. Namely, it is a good idea to consider what will happen to the box when the consumer is done with it.

Will it go into a landfill where it will sit for hundreds of years, or are your custom perfume boxes readily recyclable?

Cardboard and Kraft paper are both good options for making perfume boxes. These materials are extremely versatile as they can be made in any shape, size, or configuration. Moreover, these boxes are highly customizable. It's possible to print on them, add all sorts of images and colors or even dress them up with labels and ribbons.

Best of all, when their useful life is at an end, these boxes are a cinch to recycle. Your customer just drops the box in their recycling bin to be picked up at the curb. Nothing could be easier.

Consumers are increasingly aware of environmental concerns, and they tend to be willing to pay more for products from a brand that is open about its environmental accountability.

Opt for sustainable and recyclable custom perfume boxes to maximize your appeal to consumers.

Custom Printing for the Ultimate in Impact

Ask Mid-Atlantic Packaging to help you discover the different printing techniques that are available for custom perfume boxes.

You have a range of choices available, including the latest printing techniques as well as those that have stood the test of time.

The various printing options all have different pricing and quality. Let Mid-Atlantic Packaging help you to choose the printing technique that makes the most sense for your project.

Additionally, we'll help you make choices such as shiny gloss finishes or elegant matte finishes. Would an extra-bright high-gloss coating give your perfume boxes just the right touch to help them stand out from the competition?

To really differentiate your custom perfume boxes, you might consider adding a special touch like some shiny foil, bright spot UV, or raised embossing.

Yet another printing choice to consider is whether you want to print on both sides of the box or only one.

Some perfume manufacturers appreciate the simplicity of a box that is only printed on the exterior. This also is the more economical choice, making it a smart way to go for those brands that are on a tight budget.

Alternatively, it might be sensible to opt to have printing on both the exterior and the interior of your custom perfume boxes. Interior printing can enhance customer engagement and turn the unboxing experience into a particularly memorable event.

What Will Your Custom Perfume Boxes Look Like?

Perhaps you already have very clear ideas about how your brand's perfume boxes will look. You imagine a unique shape or opening mechanism that will really separate your scents from everyone else's.

On the other hand, this may be the first time that you've really put much thought into packaging. So much effort has gone into designing the perfume and its bottle that the box might have been overlooked.

No matter which stage of the game you are in, Mid-Atlantic Packaging is ready to help by providing custom packaging quotes.

Get the information and support you need to design custom perfume boxes by speaking with the packaging experts at Mid-Atlantic Packaging today.