Why are Minimum Order Quantities Important?
Posted by Julie Rotuno on 1st Aug 2022
As with most companies that sell products in bulk, we offer minimum order quantities to pass on the best savings to you. The guidelines that we've established are cost-effective and manageable. They're how we're able to supply our customers with excellent packaging and pricing year after year. If your business is in need of premium packages for the products that you sell, the following information
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The Power of Blue in Small Business Branding
Posted by Julie Rotuno on 1st Aug 2022
When you think about the world around you, what comes to mind? Is it the imagery that makes up your everyday encounters? What about the colors associated with your small business? You likely encounter them daily, making it important to select the right color scheme to represent you and your products and services.This short guide helps explain what makes blue the ideal color to include in your smal
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Benefits of an Annual Packaging Audit
Posted by Julie Rotuno on 19th Jul 2022
With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control.
If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit.
In fact, many industry exper
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Guide to Taking a Great Packaging Photo
Posted by Julie Rotuno on 14th Jul 2022
If you are an entrepreneur with a new brand that you're trying to get off the ground, then you're probably busy on a 24/7 basis. With so much to do, it can seem counterintuitive to slow down for an afternoon to capture some great photographs of your products and their packaging.You might be wondering why in the world these photographs might be critical to your success. That is probably particularl
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5 Common Mistakes Small Business Owners Don’t Know They’re Making
Posted by Julie Rotuno on 14th Jun 2022
Let’s be real: it’s not easy to be a small business owner. Whether you’re a rookie or have owned your business for decades, owners can find themselves stumbling upon the same mistakes across the board. At first, these mistakes can feel small and meaningless, but more often than not, if you continue to repeat the same mistakes, you could see a dip in your sales and even your business. Luckily, w
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Packaging The Story Of Your Business
Posted by Julie Rotuno on 14th Jun 2022
To create beautiful packaging your business story must be woven into the design. Your company is unique, and any product packaging should reflect that to current and potential customers.
Therefore, packaging should reflect a personality. The challenge is, how do you accomplish this in an interesting way? Fortunately, it’s much easier than you think. It can be achieved very inexpensively,
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Product Packaging Design: Things You Should Know
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is part of the product. Brands should consider package development an essential part of product development due to the fact that packaging profoundly influences the way consumers interact with products. Let’s take a look at a big survey from 2018 highlighting current consumer attitudes regarding packaging:74 percent of American consumers say that the design of a product’s packagi
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What are the Different Types of Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products.
Among the most common packaging printing options, today are:
Lithography
Flexography
Digital and Inkjet printing
Rotogravure
Silkscreen
How
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How Packaging Structures Influence Consumer Behavior
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a
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Different Types of Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
If you need to ship your products, then you need to know about corrugated boxes.These sturdy cartons are the number one choice for shipping around the world. When you need to make certain that your goods will arrive at their destination safe and unharmed, then corrugated boxes are nearly always the way to go.What makes corrugated boxes such a great choice? They are:SturdyStrong enough to handle he
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Common Mistakes Made With Structural Packaging
Posted by Julie Rotuno on 14th Jun 2022
Too many companies don’t put enough thought into their packaging. As long as the packaging protects the product within, they figure it’s good enough.In some ways, they are right. The primary function of any packaging is to protect the contents. However, packaging can do so much more, and it’s a mistake not to give packaging your full consideration.As an example, structural packaging is an enormous
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Tips for a Seamless Branding and Packaging Customer Experience
Posted by Julie Rotuno on 14th Jun 2022
What’s the best way to fully incorporate your company’s brand identity into every product you sell? Well, there’s a lot more to the process than just slapping the corporate logo and name on packages.
In fact, your organization’s choices of package design, size, materials, and other factors play a huge role in conveying the proper message to consumers who see, touch, or otherwise encounter
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When is the Right Time to Switch Packaging Suppliers?
Posted by Julie Rotuno on 14th Jun 2022
At its most basic level, product packaging offers a way to protect products and accessories so that they are safe from the moment they leave factories or warehouses until they get to the hands of shoppers. Packaging ensures that these products will reach their destination without damage or loss. From design to engineering, packaging design can play a significant role in the overall success of a
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Benefits of Flexible Packaging
Posted by Julie Rotuno on 14th Jun 2022
When it comes to packaging, you have many choices to make. One of these is to choose between rigid or flexible packaging.
Flexible packaging refers to lightweight pouches or bags that are sealed using pressure or heat. Because of their flexible nature, these packs can easily be customized or modified. Flexible packaging is quite affordable, but doesn’t offer much protection against things
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How to Make Your Apparel Packaging Aesthetically Appealing
Posted by Julie Rotuno on 14th Jun 2022
How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way your target customer identifies with your product.
The truth is that the apparel market is a highly competitive space. You’re
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Best Packaging Strategies for Returns
Posted by Julie Rotuno on 14th Jun 2022
The coronavirus pandemic has changed many aspects of our daily lives, but it has also introduced a few curve balls to the way we conduct business. Online shopping was already gaining traction before the initial COVID-19 outbreaks resulted in global mandates to shelter in place and practice social distancing. The year 2020 will always be remembered as a time when e-commerce really broke out; it did
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Why Custom Packaging Tape Makes Sense for Your Business
Posted by Julie Rotuno on 14th Jun 2022
The business of buying and selling through the mail has never been bigger. As such, a lot of companies are starting to gear their policies toward this sector of the market. You may have noticed that a lot of companies use custom-printed packing tape on their boxes, and you may have considered the use of such tape for your own business needs. This might seem like an unnecessary expense, but ther
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Should a Startup Invest in Custom Packaging?
Posted by Julie Rotuno on 14th Jun 2022
Is custom packaging worth it for startup brands? Startups always have cost in mind when making decisions. They also have value in mind. That’s why custom packaging is such an interesting topic for startups. These are the four questions every startup needs to ask about packaging:What message do we want our packaging to send?What are our customers expecting when they hold our product for the first t
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What Is the Difference Between Packaging and Packing?
Posted by Julie Rotuno on 14th Jun 2022
The first rule of product packaging 101 is learning the difference between packaging and packing. No, they aren’t interchangeable. However, these two “cousins” of the commerce world are linked in important ways. It’s understandable that brand managers often get these two important components of product presentation confused. However, knowing the key differences can actually help brand managers to
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Soft Touch Coating Vs Soft Touch Lamination For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once all of the other packaging decisions have been finalized. Which one is the best option?There’s actually a lot to consider when making the ch
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Choosing Between Matte and Gloss Lamination for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves priority in a packaging conversation because it’s the step that turns packaging from a concept to a consumer-ready reality. How it’s done will ultimately imp
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Embossing vs. Debossing: Which is Best for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully and creates an impression with customers doesn’t have to be challenging. In fact, there are two quick “hacks” for making elite packagi
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The Pros and Cons of Flexographic Printing
Posted by Julie Rotuno on 14th Jun 2022
Absolutely Everything You Need to Know to About Flexography to Make an Informed Decision on Your Printing JobBackgroundSo much in our lives we simply take for granted. For example, when you bring home a shopping bag from a department store it may be imprinted with messages and designs. The paper, plastic, or Styrofoam coffee cup we casually buy at a convenience store carries a brand name, colorful
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The Benefits of Offset Printing
Posted by Julie Rotuno on 14th Jun 2022
When you work with Mid-Atlantic Packaging to create custom bags and boxes for your brand, you’ll quickly discover that you have many options from which to choose.For instance, you’ll need to decide which printing technique makes the most sense for your packaging. Our packaging design experts can provide useful guidance for your specific situation. In the meantime, let’s explore offset printing, an
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Understanding the 4 most Popular Types of Paper Grades in Packaging
Posted by Julie Rotuno on 14th Jun 2022
Have you ever stopped to think about how the quality of packaging paper affects your company’s sales? Choosing the appropriate paper grade is more important than most business owners suspect. That’s because the grade, weight, and overall feel of the paper in the consumer’s hands plays a key role in marketing success. Likewise, sometimes a higher grade or weight is necessary simply to protect items
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What Are Packaging Inserts?
Posted by Julie Rotuno on 14th Jun 2022
Do you use packaging inserts to build customer loyalty, enhance your brand, and add to your total sales? If you don’t, then it’s time to consider adding these simple card-like pieces of written or printed literature to every e-commerce product you send out to customers.Product inserts are a simple way to boost sales, build customer loyalty, deliver important information, promote special offers, an
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What To Consider In A Packaging Material Supplier
Posted by Julie Rotuno on 14th Jun 2022
When you set out to find a packaging material supplier, there are plenty of questions to ask. That’s because the task is much like looking for a long-term partner. Packaging suppliers usually work with their clients for many years and can be one of the most important components in a company’s growth and prosperity.That’s because packaging is something that’s always with you, as long as you’re in b
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Product Packaging Mistakes That Are Costing You Money
Posted by Julie Rotuno on 14th Jun 2022
Is your company spending too much on packaging? If you’re like the vast majority of retailers out there, both e-commerce and brick-and-mortar, chances are your cost-of-goods-sold is overstocked with packaging expenses.Here’s why. In general, companies spend too much money on packaging, not too little. That’s because it’s just too easy to use a cardboard box when a more carefully designed wrapping
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The Power of Trust in Manufacturer-Retailer Relationships
Posted by Julie Rotuno on 14th Jun 2022
Do retailers and manufacturers have to be adversaries? For far too long, an adversarial relationship has been the default. The belief was that there was simply too much at stake to trust “the other side” of the equation when bringing products to market. Every piece of profit one side makes is taken from the other. Does it have to be this way? There’s evidence to suggest that there was no need for
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Color Psychology: What Do Packaging Colors Say About Your Brand?
Posted by Julie Rotuno on 14th Jun 2022
Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target customers?Browse the Color Psychology chart to learn descriptive meanings and emotions associated with common packaging colors.Which mean
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What makes Packaging Social Media Shareable?
Posted by Julie Rotuno on 14th Jun 2022
There’s a “like” waiting under every package lid! While social media has taught the world many different lessons over the past decade, one of the biggest takeaways for marketers is that people love to share their experiences. In fact, the concept of the “shared experience” is what has helped countless YouTube, Facebook, Instagram and TikTok stars to gain millions of fans while doing ordinary, ever
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Key Factors to Consider in Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can
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Using Color to Reach Your Target Market Through Your Packaging
Posted by Julie Rotuno on 14th Jun 2022
Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making.Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace.What about when you’re driving and you see a red stop sign or a do not enter sign? Did the red sign give you a feeling of trepidation or a warning of
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What Are The Different Types Of Packaging Materials?
Posted by Julie Rotuno on 14th Jun 2022
The packaging industry in the U.S. alone is a $180 billion enterprise, and it’s growing rapidly due to the increased reliance on e-commerce and at-home delivery during the recent COVID crisis. And, even after the pandemic is over, most experts predict that consumers have grown so accustomed to ordering online that e-business will continue to usurp in-person retail buying.What does this trend mean
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5 Unique Marketing Strategies That’ll Make a Difference
Posted by Julie Rotuno on 14th Jun 2022
Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out of the box. While some traditional marketing ideas are important to embrace, you’ll need to implement some unique marketing strategi
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HOW TO CALCULATE THE COST OF PACKAGING
Posted by Julie Rotuno on 14th Jun 2022
For those who are new to the world of business, packaging costs are an oft-overlooked matter. Because the packaging is extraneous to the product itself, it is usually thrown away by the customer. In spite of this fact, product packaging is still an important part of your overall strategy. Here are just a few of the reasons that product packaging is so important:
Provides a much longer shelf lifeP
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Benefits of Unique Product Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
Earth Day may still seem far away, but it’s never too soon to start implementing some Earth-friendly habits. You may take shorter showers or print double-sided at home, but what about at work? A lot of people tend to lose track of their eco-friendly habits when they come to work, but Earth Day is the perfect opportunity to encourage those habits in the workplace. Here are some wonderful ways your
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REFT VS. RETT: Which is Best for Your Product?
Posted by Julie Rotuno on 14th Jun 2022
When choosing the right cardboard box for your product, you have a huge list of options from which to choose. For every product, there is a box that is just right, but companies aren’t always able to figure out which kind it might be. The decision can have bigger repercussions than you might think.Instead of trying to cover all the different types of boxes (which would not be possible), let’s cons
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Packaging for Millennials: What You Need To Consider
Posted by Julie Rotuno on 14th Jun 2022
Presently, millennials have the greatest buying power out of every age group across the globe. About a quarter of the global population is made up of millennials, and most of these individuals dwell in regions with strong economics and influence. But millennials are unlike the previous generations in more ways than one, and that means they are changing the way business is conducted.If you have a b
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How Packaging Prevents Common Distribution Hazards
Posted by Julie Rotuno on 14th Jun 2022
The whole process seems simple: Get the goods where they need to be in as little time as possible and at minimum cost. However, while the objective is clear, it can also become challenging. Packages in the distribution center are subject to rough handling and other unsatisfactory conditions—all of which threaten to damage the product inside. Packaging has more benefits that assisting with branding
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