It doesn’t matter what industry you’re in, successful brands understand that a solid branding strategy is the foundation that supports everything else they do.But what exactly is branding? Branding incorporates many different elements: TypographyLogos and imageryMission statementsEven the colors you choose to work withSurprised? Have you even thought about what the colors you use say about you as …

The holidays are upon us, and businesses are bustling about as they plan their holiday strategies. For many businesses, this is one of the most lucrative times of the year. In order to maximize your profits, you need your customers to know what your services or products are as well as why they should choose you. To help you kickstart your advertising campaign, we’ve created some tips on how to mar …

Whether you want to repurpose some glass bottles or cut out a stunning design from some construction paper, there’s nothing better than a simple DIY project. Having to go out and purchase costly supplies really dampers the fun, though, so stick to what you’ve already got at your fingertips. These DIY crafts made with household items are simple and stunning, and they won’t cost you a penny.1. Cloth …

There are plenty of things to do with your leftover ribbons. While the common misconception is that they’re only useful when wrapping presents, ribbons are incredibly adaptable; you can use them in a variety of home projects. If you have more ribbon around your house than you know what to do with, get those creative juices flowing with a DIY ribbon home décor project or two.Hang Wall DécorOne way …