Getting your brand and all its glory in front of hundreds of people is daunting. How is your target audience ever going to know that you even exist on social media? And when they do know, how are you going to get them engaged and keep them interested on everything you have to offer? How do you get your fans to stick with you and avoid the follow-dump breakup? You did nothing wrong! Or did you? Mar …

How well do you know your target audience? Do you know how to discover who your main groupies are made up of? What makes up a target audience and why should you care anyways? Knowing who your target audience is can be crucial to becoming a social media junkie for your business.Target Audience PredictionsChances are you probably have a small idea of who is following you on social and who’s buying y …

What is a pop-up shop?A pop-up shop, also known as flash retailing, is a small, temporary store that “pops up” somewhere for either one day or up to several weeks. Pop-up stores usually sell either new or limited edition items; it’s also becoming popular to sell holiday items in pop-up shops. Opening up a shop specifically during the holiday season is a great way to bring in foot traffic.What’s so …

Technology is on a high rise in our society; new phones and devices are coming out every day and if you ever need anything, “there’s an app for that”. One would think because of all the technological advances and convenience, no one would ever feel the need to visit a physical store again. This assumption is far from correct. In fact, despite the strong Ecommerce world we live in, people prefer to …