How Poor Packaging Can Affect Your Business
Posted by Julie Rotuno on 14th Jun 2022
Packaging is more than a box to protect a product. Sometimes, the outside is just as important as what is on the inside, especially when we’re taking about what is being communicated. 95 percent of new products introduced to the market will fail, mostly because the packaging isn’t sending the right message.The whole process of unboxing a product is part of the buying experience, especially with mi
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The New FDA Food Labeling Guidelines: Here’s What You Need To Know
Posted by Julie Rotuno on 14th Jun 2022
In 2016, the Food and Drug Administration (FDA) decided on a brand new list of requirements for nutritional and ingredient labeling for food products throughout the entire nation. The reason was to reflect updates in nutritional and health science information and enable consumers to make more educated choices when selecting their food. Although the new labels are already appearing on food products
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What Is A Case Sealer?
Posted by Julie Rotuno on 14th Jun 2022
A case sealer is a piece of industrial machinery that is used to tape and seal packages. These machines will normally consist of two or more guide rails, which are used to guide and hold the package in place. Then, a mechanical arm uses an attached roll of tape to seal the package securely. These machines are very important in the packaging process, and should not be disregarded.Types Of Case Seal
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What Is Water Activated Tape?
Posted by Julie Rotuno on 14th Jun 2022
Most people would be surprised at the huge variety that exists in the field of tape. While tape is essentially just a strip of material with an adhesive on one side, there is no shortage of different types. Most people are familiar with pressure-activated tape, but a lot of people don’t know anything about the water-activated tape. In an attempt to remedy this, let’s take a closer look at the wate
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What You Need To Know About Tamper Evident Packaging
Posted by Julie Rotuno on 14th Jun 2022
Tamper-proof packaging is a very useful tool, and its concept is very simple. When a package is sent from one place to the other, it is often very hard to guarantee its security while in transit. Even with very expensive items, it is not realistic to monitor the cargo 24 hours a day. Therefore, there will always be opportunities for product tampering and other mishandling.The solution to this prob
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What Is The Difference Between Blister, Skin And Clamshell Packaging?
Posted by Julie Rotuno on 14th Jun 2022
For those who aren’t familiar with the terminology of the packaging industry, things can seem pretty confusing. While every package is unique in some ways, most of them can be classified in a limited number of categories. Three of the most common package types are blister, skin, and clamshell. In this article, we will focus on these three types and explain them in detail. By the time we are done,
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What Is The Difference Between PVC, Polyolefin, And Polyethylene?
Posted by Julie Rotuno on 14th Jun 2022
From the perspective of the average person, all plastics might seem the same. Some of them are thicker, some of them are thinner, but they do all of the same things. While it is true that all plastics have similar properties, they are a lot more diverse than most would guess. There are thousands of different plastics in the world, and all of them have specific uses for which they were created. Wit
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What Is a Dieline in Printing and Packaging?
Posted by Julie Rotuno on 14th Jun 2022
A dieline might very well be described as a prototype package. Whenever a company is designing a new product, it is highly essential to choose the right packaging. A lot of people take packaging for granted, just because it isn’t seen as being valuable. However, there is a lot of planning and precise engineering that goes into the making of a product package.When a company wants to try a new packa
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Why Packaging is Important in Supply Chain Management
Posted by Julie Rotuno on 14th Jun 2022
Proper packaging is a very important part of any product. The packaging is one of the most obvious things that separates a commercial product from other items. Everyone knows that a nice-looking package will help to attract the attention of potential buyers. However, you may not have considered the implications that your packaging choices can have on the supply side of your business.What Is Supply
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6 Ways to Attract Customers to Your Retail Store
Posted by Julie Rotuno on 14th Jun 2022
Offer Buy Online, Pick Up in Store OptionsAlso known as a BOPIS, this offers customers the option to still shop online—only you get the revenue, and they don’t have to pay for shipping. Not to mention, this gets the customer in the store to pick up their purchase, which could lead to more purchases once they’re in.Offer Price Matching and DiscountsYou’re competing directly with the convenience of
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How Much Should My Packaging Cost?
Posted by Julie Rotuno on 14th Jun 2022
For startup businesses, packaging costs are one of those often-overlooked pitfalls that most people don’t see. Whether you’re paying the postal service or the people at the packaging plant, it’s a service that requires payment. Fortunately, this is not a complex matter. As such, we should be able to clear this one up for you with relative ease.How Much Should My Packaging Cost?According to all the
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What Does, “Get Free Plates With Your Order,” Mean?
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, we’re always looking for ways to make our customers happy. And that includes finding ways to speed up the process of printing customized shopping bags and other packaging supplies.We understand you need your products as soon as possible, and we also understand that for most businesses, any way at all to lower operating costs is both appreciated and undeniably helpful.It’
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Why Colors for Branding Matter
Posted by Julie Rotuno on 14th Jun 2022
It doesn’t matter what industry you’re in, successful brands understand that a solid branding strategy is the foundation that supports everything else they do.But what exactly is branding? Branding incorporates many different elements:
TypographyLogos and imageryMission statementsEven the colors you choose to work withSurprised? Have you even thought about what the colors you use say about you as
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6 Ways to Market Your Business for the Holidays
Posted by Julie Rotuno on 14th Jun 2022
The holidays are upon us, and businesses are bustling about as they plan their holiday strategies. For many businesses, this is one of the most lucrative times of the year. In order to maximize your profits, you need your customers to know what your services or products are as well as why they should choose you. To help you kickstart your advertising campaign, we’ve created some tips on how to mar
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3 Simple and Stylish DIY Crafts with Household Items
Posted by Julie Rotuno on 14th Jun 2022
Whether you want to repurpose some glass bottles or cut out a stunning design from some construction paper, there’s nothing better than a simple DIY project. Having to go out and purchase costly supplies really dampers the fun, though, so stick to what you’ve already got at your fingertips. These DIY crafts made with household items are simple and stunning, and they won’t cost you a penny.1. Cloth
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4 Ways to Craft DIY Ribbon Home Décor
Posted by Julie Rotuno on 14th Jun 2022
There are plenty of things to do with your leftover ribbons. While the common misconception is that they’re only useful when wrapping presents, ribbons are incredibly adaptable; you can use them in a variety of home projects. If you have more ribbon around your house than you know what to do with, get those creative juices flowing with a DIY ribbon home décor project or two.Hang Wall DécorOne way
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Business on a Budget: 4 Reasons Small Businesses should be Using Twitter
Posted by Julie Rotuno on 14th Jun 2022
There’s no denying that social media has become the basis of digital marketing for businesses both big and small. Facebook, Twitter and Instagram have become a business must-have when it comes to engaging with your target audience and creating brand awareness. We’ve already discussed why marketing on Facebook is crucial for your small business to grow in our blog, “Business on a Budget: 4 Reasons
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Business on a Budget: 4 Reasons Small Businesses Should be Using Facebook
Posted by Julie Rotuno on 14th Jun 2022
It’s no secret that Facebook is a beast when it comes to marketing and advertising for your small business. Unfortunately, many small businesses don’t realize just how much Facebook can actually do for you and the team you’re growing, without burning a hole in your wallet. So where are the shortcuts? How can you advertise on a free platform without missing out on the opportunities paid platforms o
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When They Pin, You Win: Ways Pinterest Can Promote Your Small Business
Posted by Julie Rotuno on 14th Jun 2022
Social Media is constantly growing and will continue to change from here on out. There’s no way of stopping it. Many businesses already know how to use social platforms such as Facebook and Instagram to boost their business and get their brand out there fast. But there’s one social media platform that tends to slip through the cracks: Pinterest. Millions of individuals throughout the world use it,
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The Mobile Friendly Checklist: How to Know if Your Website Is Making Your Sales Drop
Posted by Julie Rotuno on 14th Jun 2022
Emails, texts, calls, social media, shopping, research, likes, tweets, pins. People have become attached to their cell phones for a number of reasons, and that’s not necessarily a bad thing. But, it could have a horrible impact on your business. In the age where social media is blooming and landline phones have disappeared (seriously, what is a landline phone?!) it’s become crucial that your busin
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Social Media Relationships: The Clichés that Actually Make Sense to the Marketing World
Posted by Julie Rotuno on 14th Jun 2022
Getting your brand and all its glory in front of hundreds of people is daunting. How is your target audience ever going to know that you even exist on social media? And when they do know, how are you going to get them engaged and keep them interested on everything you have to offer? How do you get your fans to stick with you and avoid the follow-dump breakup? You did nothing wrong! Or did you? Mar
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Target Audience 101: Who are They and What Does that Mean for You?
Posted by Julie Rotuno on 14th Jun 2022
How well do you know your target audience? Do you know how to discover who your main groupies are made up of? What makes up a target audience and why should you care anyways? Knowing who your target audience is can be crucial to becoming a social media junkie for your business.Target Audience PredictionsChances are you probably have a small idea of who is following you on social and who’s buying y
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Top 4 Clever Packaging Designs! Why You’ll Want to Buy These Products TODAY!
Posted by Julie Rotuno on 14th Jun 2022
What is a pop-up shop?A pop-up shop, also known as flash retailing, is a small, temporary store that “pops up” somewhere for either one day or up to several weeks. Pop-up stores usually sell either new or limited edition items; it’s also becoming popular to sell holiday items in pop-up shops. Opening up a shop specifically during the holiday season is a great way to bring in foot traffic.What’s so
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Local Retailers Have the Edge in an Ecommerce World
Posted by Julie Rotuno on 14th Jun 2022
Technology is on a high rise in our society; new phones and devices are coming out every day and if you ever need anything, “there’s an app for that”. One would think because of all the technological advances and convenience, no one would ever feel the need to visit a physical store again. This assumption is far from correct. In fact, despite the strong Ecommerce world we live in, people prefer to
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Start Your Engines | 5 Steps to Start Growing Your Business
Posted by Julie Rotuno on 14th Jun 2022
I was talking with some friends a while back. One of them was lamenting over the idea of starting to exercise again, he works at his computer all day (as many of us do) and really the only exercise he gets is walking from the car to the office and back at the end of the day. His complaint was that he was so out of shape the idea of starting an exercise routine was overwhelming. Another friend chim
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10 Ways to Improve Gift Shop Sales: 19 Gift Shop Owners Share Tips on Boosting Business
Posted by Julie Rotuno on 14th Jun 2022
It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a
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Tips To Keep Merchandising Displays Fresh
Posted by Julie Rotuno on 14th Jun 2022
A well lit and presented display has the power to both increase foot traffic and drive sales, while creating a professional image for your shop. Getting the basics right is crucial to your business’s health, especially in the competitive retail industry.Increase Walk-In Traffic, With Effective Window DisplaysReduce ClutterResist the temptation to cram a window display with an overabundance of merc
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The Importance of Professionally Designed Logos
Posted by Julie Rotuno on 14th Jun 2022
On the first day of August 2021, television news media outlets ran retrospective segments related to the 40th anniversary of MTV, a cable network that is perhaps more iconic than HBO. Whether you grew up with MTV when it still played music videos or when it switched to a slew of reality television programming, chances are that you are familiar with the channel’s unmistakable logo, which has always
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The Evolution of Packaging
Posted by Julie Rotuno on 14th Jun 2022
What does packaging do for your company? In other words, is it only intended to protect its contents? Or, does packaging do even more, such as:
Containing;Preserving;Advertising; andCommunicating?Modern packaging is incredibly functional, versatile, and attractive. Packaging has improved so much in recent years that it’s a little bit difficult to look back and recall how things used to be. Even o
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The Three Levels of Packaging
Posted by Julie Rotuno on 14th Jun 2022
To consumers, the term “package” means just one thing. It’s what they have to remove in order to gain access to the product they bought. Few people, except for those who sell goods to the public or to other businesses, ever give a thought to the various categories of packaging, namely primary, secondary, and tertiary.Take the average grocery shopper, for example. They often see both primary and se
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Packaging Inventory Management Techniques
Posted by Julie Rotuno on 14th Jun 2022
Whether your line of business is retail or wholesale, the efficient management of inventory will be one of the most crucial aspects of daily operations. If you need to optimize your operations for greater return on investment, evaluating your inventory processes is essential. Most business owners and managers will include products, supplies, and equipment as part of their inventory, but they shoul
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4 Oddly Shaped Gifts and How to Wrap Them
Posted by Julie Rotuno on 14th Jun 2022
Not all gifts come in
easy-to-wrap boxes. To help you solve your wrapping woes, we’ve put together a list of oddly shaped gifts and discuss how to wrap them.A Candle
Candles are one of the most common gifts, but they’re also
the hardest to wrap. One of the biggest mistakes people tend to make when wrapping cylindrical gifts are that they use too much wrapping paper. Instead, use just en
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Custom Packaging Costs
Posted by Julie Rotuno on 14th Jun 2022
The purchaser controls the custom packaging costs. There are numerous considerations that will be addressed herein. The key point to remember is that there is no set fee. It all depends upon the choices made by the customer and how they impact the desired result.
A determination of the actual and real costs can be ascertained by reaching out to us at our website. We will offer alternative
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Commonly Faced Packaging Challenges
Posted by Julie Rotuno on 14th Jun 2022
It’s a fact that you face plenty of challenges when preparing to ship your goods directly to consumers or to retail outlets. Every business has a different set of issues to deal with, but there are many common ones.
For merchants of all sizes, it’s important to know the general lay of the land when it comes to packaging. Simply understanding the potential challenges is a large part of fin
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A Small Favor: Goodie Bag Themes for Your Next Party
Posted by Julie Rotuno on 14th Jun 2022
Every child looks forward to receiving a favor bag at the end of a party. The excitement of receiving one of these is something no one wants to grow out of. Putting them together is a fun activity, too—if you grab a friend or two to help you, it can be a great memory-making session for everyone. If you aren’t sure what to put into your goodie bags, here’s a tip: everyone loves a theme. We list
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6 DIY Baby Shower Decorations that Won’t Break the Bank
Posted by Julie Rotuno on 14th Jun 2022
Baby showers are a time for celebrations and new beginnings. To throw an adorable baby shower that doesn’t break the bank, check out these 6 DIY baby shower decorations you can whip up in no time.
Baby Diaper Wreath
Greet your guests in style with this adorable Baby Diaper Wreath. As simple as it is sweet, this wreath will set the tone for the rest of your party. Best of all, there
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What is Die-Cut Packaging?
Posted by Julie Rotuno on 14th Jun 2022
In the packaging industry, one of the premier manufacturing techniques is die-cutting. This process relies on a die that cuts softer materials into an endless variety of sizes, shapes, and designs.Die-cut packaging is a great choice for companies that need huge amounts of custom packaging. That’s because it is so easy to mass-produce. Compared to other manufacturing techniques, die-cut packages ar
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5 DIY Ways to Get Rid of Extra Wrapping Paper for Good!
Posted by Julie Rotuno on 14th Jun 2022
Alright crafting lovers, it’s time to get your hands dirty with all that extra wrapping paper you’ve been hoarding! We both know you’re not likely to use all those designs again or at least not in the foreseeable future; so instead of having it collect dust in your shop or home, get crafty! These 5 DIY craft ideas are fun and helpful no matter what you’re using it for…plus, these projects aren’
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12 Ways to Boost Your Summer Retail Sales
Posted by Julie Rotuno on 14th Jun 2022
The summer is typically a slow time for independent retailers. As we move into mid July that truism has probably become painfully obvious to you. But there is no need to fret because here are some ways you can take on the infamous challenge small businesses call “the summer slump”.
In the realm of personal finance there is a saying, “There are 2 ways to improve your finances; spe
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Staycation: A Retailer’s Guide to Making the Shopper’s Summer a Real Trip
Posted by Julie Rotuno on 14th Jun 2022
Millions of shoppers and their families embrace the idea of Staycations over the summer. They make their own fun close to home—and smart retailers ought to join in.
This infographic created by Medallion Retail introduces you to the average Staycationer and provides some unique ideas for retail displays that are sure to grab any shopper’s attention.
There are many ways retailers can eng
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