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Too many companies don’t put enough thought into their packaging. As long as the packaging protects the product within, they figure it’s good enough.In some ways, they are right. The primary function of any packaging is to protect the contents. However, packaging can do so much more, and it’s a mistake not to give packaging your full consideration.As an example, structural packaging is an enormous …

What’s the best way to fully incorporate your company’s brand identity into every product you sell? Well, there’s a lot more to the process than just slapping the corporate logo and name on packages. In fact, your organization’s choices of package design, size, materials, and other factors play a huge role in conveying the proper message to consumers who see, touch, or otherwise encounter …

At its most basic level, product packaging offers a way to protect products and accessories so that they are safe from the moment they leave factories or warehouses until they get to the hands of shoppers. Packaging ensures that these products will reach their destination without damage or loss. From design to engineering, packaging design can play a significant role in the overall success of a …

When it comes to packaging, you have many choices to make. One of these is to choose between rigid or flexible packaging. Flexible packaging refers to lightweight pouches or bags that are sealed using pressure or heat. Because of their flexible nature, these packs can easily be customized or modified. Flexible packaging is quite affordable, but doesn’t offer much protection against things …