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Do retailers and manufacturers have to be adversaries? For far too long, an adversarial relationship has been the default. The belief was that there was simply too much at stake to trust “the other side” of the equation when bringing products to market. Every piece of profit one side makes is taken from the other. Does it have to be this way? There’s evidence to suggest that there was no need for …

Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target customers?Browse the Color Psychology chart to learn descriptive meanings and emotions associated with common packaging colors.Which mean …

There’s a “like” waiting under every package lid! While social media has taught the world many different lessons over the past decade, one of the biggest takeaways for marketers is that people love to share their experiences. In fact, the concept of the “shared experience” is what has helped countless YouTube, Facebook, Instagram and TikTok stars to gain millions of fans while doing ordinary, ever …

Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can …