What is the Difference Between Cardboard Boxes and Corrugated Boxes?
Posted by Julie Rotuno on 30th Dec 2022
If you are an entrepreneur, then chances are good that you have learned just how critical choosing the right type of product packaging is. Choose poorly, and your products will arrive damaged, and your customers will be unhappy.
Companies that ship their wares to clients likely use cardboard or corrugated boxes. In fact, it's not too unusual to hear people using the terms "cardboard" and "corrugat
…
Why Window Box Packaging is The Best Way to Showcase The Product
Posted by Julie Rotuno on 29th Sep 2022
Most brands spend a great deal of time, money, and effort in finding the right packaging for their product. Of course, it is possible to simply choose a generic box that could be used by any company, but that's not necessarily the best strategy.
On the surface, a plain, generic box might look like the way to go. After all, little effort is involved in it, and the price is certainly right.However,
…
Why are Minimum Order Quantities Important?
Posted by Julie Rotuno on 1st Aug 2022
As with most companies that sell products in bulk, we offer minimum order quantities to pass on the best savings to you. The guidelines that we've established are cost-effective and manageable. They're how we're able to supply our customers with excellent packaging and pricing year after year. If your business is in need of premium packages for the products that you sell, the following information
…
The Power of Blue in Small Business Branding
Posted by Julie Rotuno on 1st Aug 2022
When you think about the world around you, what comes to mind? Is it the imagery that makes up your everyday encounters? What about the colors associated with your small business? You likely encounter them daily, making it important to select the right color scheme to represent you and your products and services.This short guide helps explain what makes blue the ideal color to include in your smal
…
Revamping Your Packaging for the Holidays
Posted by Julie Rotuno on 25th Jul 2022
The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This
…
Benefits of an Annual Packaging Audit
Posted by Julie Rotuno on 19th Jul 2022
With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control.
If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit.
In fact, many industry exper
…
The Psychology of Custom Packaging
Posted by Julie Rotuno on 24th Jun 2022
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are
…
18 Stats that Prove Retail Packaging Creates Customer Loyalty and Grows Your Business [INFOGRAPHIC]
Posted by Julie Rotuno on 14th Jun 2022
Of course we’re going to tell you how much of a difference the right packaging, bags, and boxes can make to your business – but you don’t have to just trust us. We’ve got the facts to back up our narrative. Need some convincing? Let’s take a look at some of the top statistics regarding the impact that the right retail packaging can have on your store.
DOWNLOAD THE ENTIRE INFOGRAPHIC HERE
…
Top 10 Creative Packaging Ideas for Christmas
Posted by Julie Rotuno on 14th Jun 2022
Think outside the box (pun intended) with these festive ideas for holiday gift wrapping. Your customers will appreciate the time and detail you put into creating a package that is as lovely as the gift itself! Check out our top 10 favorite ideas below:
1. Tag, You’re It!
Buy a box of customized tags with your company’s name running across the bottom. Be sure to add a pop of color and may
…
Paper or Plastic Custom Shopping Bags: Which is Right for Your Business?
Posted by Julie Rotuno on 14th Jun 2022
We’ve all heard that famous grocery store question, “Paper or plastic?” But what do you choose when it’s not your groceries, but the items in your store, that are going into a bag?
Let’s evaluate the differences between paper and plastic bags to determine which is the best option for your business.
Choosing Between Paper or Plastic Shopping Bags
Paper Custom Shopping Bags
You prob
…
Packaging is Just as Important as the Product!
Posted by Julie Rotuno on 14th Jun 2022
As a business, creating a good product is only half the battle. You also have to package it in a way that’s appealing to your target audience. Research has shown time and again that packaging affects purchasing decisions and how consumers feel about what you’re selling.
If you’ve made a sale online, you have to be conscious of how to package products for delivery. That means thinki
…
How to Convert Your Retail Packaging to Meet Sustainability Standards
Posted by Julie Rotuno on 14th Jun 2022
Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r
…
Packaging Design Trends for 2022
Posted by Julie Rotuno on 14th Jun 2022
With a new year on the horizon, it is only natural that many brands are reconsidering their packaging choices. This means that there is quite a bit of interest in packaging design trends for 2022.Perhaps some of you didn’t know that packaging design has trends and seasons just like fashion does. These trends are not only about the design of the package but also the material and shape that are sele
…
Reasons to Update Your Packaging Labels
Posted by Julie Rotuno on 14th Jun 2022
If you are part of a mature brand, especially one that is well-known and loved by customers, then you know how critical it is to have an appealing and distinctive label on every product.In fact, you know that your loyal customers have a strong appreciation for your labels. Its originality makes it easy to see on store shelves, but lately, you’ve been wondering if it’s time for an upgrade.Make no m
…
When Less is More: Minimalistic Packaging
Posted by Julie Rotuno on 14th Jun 2022
Maybe you’ve already heard something about the latest trend toward minimalism. You see it everywhere, including interior design blogs and articles about living a simpler, more fulfilling life.What is minimalism? Most people who follow this philosophy believe that it’s all about stripping away the extraneous so that you are left with the genuinely important essentials. Actually, that is a pretty go
…
Merchandise Packaging: Equip Your Inventory For Fluctuating Trends
Posted by Julie Rotuno on 14th Jun 2022
For as long as people has sold things, sellers have struggled to figure out how much inventory to keep on hand. When it comes to packaging, the question is a bit different. It’s not related to how many products you need to keep in inventory, but what quantity of packaging supplies must be at-the-ready for incoming orders.There are all sorts of complex math equations that attempt to deal with this
…
4 Things You Should Consider When Making Your Next Packaging Purchase
Posted by Julie Rotuno on 14th Jun 2022
Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th
…
Why Crinkle Cut Shred Makes Boxes Better
Posted by Julie Rotuno on 14th Jun 2022
Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to creating a very dependable, cost-effective way to protect items during transport. Take a look at what there is to know about the benefits o
…
The Ultimate Guide To Paper Bags
Posted by Julie Rotuno on 14th Jun 2022
Paper bags are one of those things that modern people take for granted. We see them everywhere, as they have become ubiquitous in our daily lives. From the paper sack that holds a school lunch to the bags at the local store, these things are everywhere. Before paper bags came along, people would usually carry their goods in a sack made of thick cloth. A backpack might also be used, as well as jars
…
Packaging Design Tips to Help Your Product Fly off the Shelf
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design.
…
5 Eco-Friendly Packaging Material Alternatives
Posted by Julie Rotuno on 14th Jun 2022
Packaging is necessary for safe shipping and handling. Plastic and Styrofoam packaging, however, is detrimental to our environment. To reduce packaging waste in your company and decrease your carbon footprint, consider switching to a greener packaging option. These are some of the best eco-friendly packaging alternatives.Stone paper and plasticStone paper and plastic are made from calcium carbonat
…
How Packaging Affects the Sales of Your Product
Posted by Julie Rotuno on 14th Jun 2022
Every company trying to sell a product knows their packaging plays an important role in their sales. Whether it’s for a children’s toy or a set of tools, the packaging is what supplies the consumer with the information they need to feel comfortable making a purchase. There are several aspects to effective packaging; however, it’s important to understand how packaging affects sales in more specific
…
How to Make Your Own Gift Bags
Posted by Julie Rotuno on 14th Jun 2022
How to Make Gift BagsA gift bag is a popular way to wrap presents in part because it can be reused again and again. But many people can’t afford to buy this packaging, especially in larger sizes. And sometimes you just can’t find quite the style you want. Luckily, you can make your own gift bag in just a few minutes with the right materials. Businesses can also use our tutorial to make custom gift
…
Choosing the Right Packaging for Your Store’s Products
Posted by Julie Rotuno on 14th Jun 2022
Selecting Good Packaging for ProductsA big part of making a product or transaction successful is picking the best packaging. Good packaging will be attractive to customers while also keeping the product safe and fresh – and it will do so while keeping the price within their budget. So what things should you consider when shopping for packaging? Here are the biggest factors in making the right choi
…
4 Benefits of Not Customizing Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
about the benefits of ordering customizable shopping bags for your store or business, but believe it or not, there are those instances where it’s simply not yet time for you to customize your retail shopping bags. Especially in the earlier stages of your business, there’s nothing wrong with not customizing your shopping bags. Here, we’ll outline some of the reasons why you shouldn’t panic if you c
…
6 Things You Have to Consider When Purchasing Your Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Business Insider recently reported that first impressions typically only take about 7 seconds. That means you have SEVEN SECONDS to impress your customer. How can you do that? One way is through killer custom bags and packaging. When you’re ready to order customized shopping bags for your retail store, you may be so excited that you forget to look at the big picture! (Hey, we get it, and we’re her
…
5 Reasons to Switch Your Custom Shopping Bag Vendor
Posted by Julie Rotuno on 14th Jun 2022
It’s a fact: How you present your product to your customers matters just as much as the product itself. A 2016 study conducted by WestRock asked over 2,000 consumers and 200 packaging professionals about this very issue. The results? 66% of consumers stated they have purchased a new productDrab, flimsy bags completely devoid of brand recognition may seem more affordable, but there are some serious
…
4 Ways to Promote Your Business On a Budget with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
…
5 Types of Customizable Bags That Will Make Your Business Stand Out from The Competition
Posted by Julie Rotuno on 14th Jun 2022
You’ve done your research, and you know that custom printed bags can take your boutique or business to the next level. But what type of bags do you need? Let’s take a look at some of the most popular customizable bags, and examine the benefits and specifics of each option.
Custom Paper Shopping Bags
These are the shopping bag options everyone is familiar with! Custom paper shoppin
…
Using a Hot Stamping Machine
Posted by Julie Rotuno on 14th Jun 2022
Introduction to Hot Stamping Machines
Hot stamping has become one of the most common methods to print designs onto a variety of materials. Mid-Atlantic Packaging offers it as one of our custom printing methods for bags and boxes – and you can even do hot foil stamping at home with the right equipment. So what is hot stamping and why is it so popular? Let’s look at the basics of this re
…
