Blog

The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This …

With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control. If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit. In fact, many industry exper …

What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are …

Of course we’re going to tell you how much of a difference the right packaging, bags, and boxes can make to your business – but you don’t have to just trust us. We’ve got the facts to back up our narrative. Need some convincing? Let’s take a look at some of the top statistics regarding the impact that the right retail packaging can have on your store. DOWNLOAD THE ENTIRE INFOGRAPHIC HERE …