Revamping Your Packaging for the Holidays
Posted by Julie Rotuno on 25th Jul 2022
The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.This
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Benefits of an Annual Packaging Audit
Posted by Julie Rotuno on 19th Jul 2022
With each year, you have an opportunity to evaluate the state of your business. Have you met last year's goals? Are there new goals to pursue? What about costs? Perhaps some of them are getting out of control.
If you're taking some time to evaluate goals for your brand and looking for ways to keep costs in line, then it may be time for a packaging audit.
In fact, many industry exper
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The Psychology of Custom Packaging
Posted by Julie Rotuno on 25th Jun 2022
What makes custom packaging such a big win for brands? The answer comes down to the psychology of the buyer. First, brands shouldn't feel overwhelmed or intimidated by custom packaging. While stock packaging options might seem like they offer the easiest route, the reality is that going with generic bulk packaging actually requires brands to make concessions. This ultimately means that brands are
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4 Ways to Promote Your Business On a Budget with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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